Demo Content Creator

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

WHO WE ARE

SharkNinjamakes Shark and Ninjaproducts. We do not build products just to put more stuff on shelves. We build them to solve real problems for real people and we engineer for it.

Our vacuums do not blow what you just picked up back into the air. Our air purifiers take on rooms we deliberately make unbreathable. Our knives stay sharp after a thousand cuts. Our blenders grills water filters and espresso machines are pushed beyond the point where other products quit.

The Proof Demo Lab is the room we built to break things on purpose. High speed rigs water fire dust mess and the gear to catch all of it at 1000 frames a second. It sits inside abrand newstate of the artSN Studios facility in Irvine. This is your set.

The innovation is engineeringis incredible. We are hiring the person who makes people see it.

PRODUCT IS KING

This is the one thing that is not negotiable. The product is the hero of every piece of content you make here. Not the location not the talent not the edit. The product performing in a way nobody can argue with.

You start with a real consumer problem. You show our product solving it. You prove the performance on camera so clearly that the claim becomes unnecessary. Show it do not say it.

The people who thrive in this role think about product first and creative second and they know those two things are not in conflict. The performance istheidea. Your job is to find the frame that makes that performance impossible to ignore.

THE ROLE

Youown demo content end to end. Ideation product testing shooting editing and the version that goes live.

You are not waiting on a brief anda lockedscript. You know the product you know what it does better than anything else on the market and you design the test that proves it. Then you shoot itand youcut it.

You will have more than 35 product categories to work with and we add more every quarter. You will never run out of problems to solve or content to shoot.

The bar is simple. A stranger finishes the video thinking I did not know that was possible.

SIX WAYS IN. NONE OF THEM BORING.

These are the demo formats you will live in. They are starting points not a checklist and we expect you to invent a seventh.

• 01 Theunlock. Make something nobody believes came out of a home kitchen or a home at all. Not faster than doing it by hand. Possible in awayit simply was not before.

• 02 Thehead to head. Put ours next to whatever else is out there and let the footage settle it. Same test same conditions one camera. Show why ourswins.

• 03 Thetorture test. Push it past the point where it should fail. Then keepfilming becausethe part after it should have failed is the part people rewatch.

• 04 Themess. Food science chaos controlled disaster. If cleaning it up is the second half of the video you already understand the assignment.

• 05 Theobject. These things live on acounterand peoplechoose themthe way they choose furniture. Colorways styling the pure satisfaction of the thing itself.

• 06 Theeverydayimpossible. The chore that used to take an hour done in a way that looks like a magic trick. Ordinary problem absurd solution real result.

WHAT THE WORK LOOKS LIKE

Ideation

• Bring the ideas. You pitch the demo you name the claim it proves and you defend it in the room.

• Know the product line cold. The best demo ideas come from understanding whatthe engineeringactually does.

• Start with the consumer problem every time. Ordinary frustration in absurd proof out.

• Come with references. It is faster to show us thantellus.

Testing and proof

• Design the test before you light it. Same conditions repeatable honest impossible to argue with.

• You have runproduct tofailure on purpose and know how to document what happened.

• Capture the before and after. Transformation is the fastest proof there is.

• Protect the demo in the edit. The moment the product does the impossible thing is the moment everything else serves.

Shooting

• One person crew. You shoot it you lightityou get the frame that proves it on the day without a second unit.

• High speed macro water fire food dust and mess. You have shot all ofitand you are unbothered by getting soaked.

• Vertical first and you know a vertical cut is a different film not a different crop.

• Shoot modular. One setup should feed social retail ecommerce and paid.

Editing

• Premiere orResolveat speed. Clean projects saneorganization nothing lost.

• Build a hook that stops astrangercold in the first two seconds. No logo no wind up no setup shot.

• Sound design carrying real weight. A motor spinning up should feel like something.

• Find the three frames that make the whole thing land and the cut that makes someone send it to a friend.

• Deliver every ratio and length off oneshoot. Sixty thirty fifteen six vertical square wide.

Scale and results

• Build demos that travel. A great demo needs no translation.

• Your work runs in more than 30 markets on retailer sites in paid media and on our own channels.

• Read retention curves like a director reads dailies. Find the secondpeopleleft.

• Recut and repost. A video underperforming is a first draft not a verdict.

WHAT YOU BRING

• Real experiencemaking product demo content. Brand agency creator or your own channel. We care about the work not the logo on it.

• A body of work where the product is theheroand the performance is the point.

• Proof you canideate test shoot and edit. This role is all four not one of them.

• The nerve to hit record before the thought gets safe.

• Speed. Scrappy and nowbeatsbeautiful and next month every single time.

• Volume without a drop in quality. Some weeks are one hero piece. Some weeks are twenty.

• A pointof view you will defend and the grace to lose the argument and shoot it the other way.

• Fluency in what makes people stop save and send.

WHY THIS ONE IS DIFFERENT

• Real budget real gear and a leadership team that will approve the version that scares you.

• The Proof Demo Lab exists to break things on purpose. High speed rigs water fire dust and 1000 frames a second.

• You are not executing someone elses brief. You bring the idea you prove it and it ships.

• Nosix weekapproval chain. Shoot it this week live next week.

• You get a say in what we test next. The people making the demos see what is missing before anybody else does.

• We are not trying to make the best product demos in our category. We want the best anywhere.

THIS IS NOT FORYOUIF

Read it twice. We meant all five.

• 01 Youneed four rounds ofapprovalsto feel safe.

• 02 Youthink vertical is a downgrade from real filmmaking.

• 03 Youhave never shipped something that scared you.

• 04 Youwant to be remote four days a week.

• 05 Yourbest work is three years old.