Demand Generation & Marketing Ops Manager

Hi Im Bobby the Chief Commercial Officer (CCO) at EnsoData! We are looking for a new team member who is passionate about making healthcare better.

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan execute and optimize marketing programs that generate awareness qualified leads and pipeline growth for our software as a medical device (SaMD) solutions. This position offers a flexible work environment competitive salary range of $135000 - $140000 stock options plus benefits such as paid time off healthcare insurance and more.

The Role

This role manages day-to-day marketing execution including HubSpot multi-channel campaigns (email social paid) content creation webinars and virtual events inbound leads and marketing vendors. It also supports field events trade shows and PR. The ideal candidate will have an understanding of B2B marketing principles demand generation marketing automation and execution across the entire marketing and sales lifecycle and a track record of driving revenue growth.

Responsibilities

• Plan launch and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments: sleep centers health systems and IDNs.
• Track analyze and report on funnel performance (MQLs SQLs pipeline contribution conversion rates CAC) and recommend improvements.
• Own HubSpot administration including CRM and marketing hub configuration lead scoring lifecycle stages workflows forms lists and dashboards.
• Plan and execute email programs including promotional campaigns customer and clinician newsletters product announcements and nurture and lifecycle sequences.
• Use WordPress/Elementor to manage and update the company website (landing pages site structure performance and analytics) in partnership with external web design/development agencies.
• Manage paid media including Google Ads and sponsored content in sleep industry trade publications.
• Lead SEO strategy for both clinician-facing and patient-facing content including keyword research on-page optimization technical SEO and performance reporting.
• Produce marketing content and collateral from approved messaging and creative briefs (blog posts white papers case studies one-pagers videos and presentations) and maintain the commercial webinars and virtual events including planning promotion hosting and follow-up.
• Support field events and trade shows such as SLEEP and other sleep medicine DME and primary care events with booth materials lead capture and post-event follow-up.
• Oversee the social media presence (primarily LinkedIn) including editorial calendar publishing community engagement and performance reporting.
• Support PR by publishing and distributing press releases sharing coverage on social channels and tracking results.
• Manage content and marketing operations vendors (such as freelance writers video editors HubSpot consultants and web developers) and work with design agencies on campaign assets including briefs timelines quality control and budgets.
• Manage the marketing budget and ensure efficient use of resources.

This is what we need in our new team member:

• 5 years of B2B demand generation and marketing operations experience in healthcare medical devices diagnostics or digital health marketing.
• Strong hands-on HubSpot experience (workflows lead scoring reporting email and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Comfortable making copy and basic layout edits in existing InDesign and Canva templates.
• Experience with website management SEO and content production.
• Experience managing marketing vendors and working with creative agencies and freelancers.
• Excellent writing project management and analytical skills.
• Comfortable working in a fast-paced small-team high-ownership environment.

Preferred qualifications:

• Experience in sleep medicine or HST is a strong plus.
• Familiarity with marketing to clinicians DME providers sleep centers IDTFs or health systems.
• Experience with paid search (Google Ads) and trade publication advertising in B2B healthcare.
• Working knowledge of healthcare marketing compliance (FDA HIPAA claims substantiation).
• Basic proficiency web analytics (GA4).
• Beyond basic template edits strong design skills in Adobe Creative Cloud (InDesign Photoshop Illustrator) and video editing in Premiere are a plus.
• Bachelors degree in Marketing Communications Business or a related field.

EnsoData

EnsoData strives to make healthcare more accurate efficient and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution EnsoSleep reduces the time clinicians spend analyzing scoring and managing sleep studies. This results in a simplified and accelerated patient testing diagnosis and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine from monitoring patient health in the ICU or through wearables to detecting and capturing seizure data to providing earlier detection of heart disease diabetes stroke and Alzheimers.

Company Culture - Embrace the Pineapple!

How do we do this Make Healthcare Better - is passionate about moving healthcare to a better place for everyone everywhere

The benefits package includes but is not limited to the following:

Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said we have an amazing office headquarters in downtown Madison WI with views of the capitol that you are welcome to case you didnt know Madison has consistently been ranked as one of the top places to live in the US ( )!

Health dental and vision insurance with options to choose a plan that fits you and your dependents needs.

Paid time off options - we want our employees to rest recharge and feel better.

Stock options - we want team members to feel ownership in the organization. When EnsoData does well you do well.

401k to help people invest in the future.

Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)

Interview Process

1. Submit a resume online and our hiring team will choose those that seem like the best candidates.
2. We look forward to meeting you face-to-face! A few candidates will be chosen for a video call to get to know each other discuss your experience and explain the position in more detail.
3. Expect an opportunity to demonstrate your skills.
4. The final candidates will have a chance to meet a few people from the team.
5. Offer!

Lets talk

EnsoData seeks to recruit hire and retain the most talented people from a diverse candidate pool. Research shows that while men apply to jobs when they meet an average of 60% of the criteria women and other marginalized folks tend to only apply when they check every box. If you think youre a great fit but dont necessarily check every box on the job description please still get in touch.

To learn more about our ongoing commitment to diversity see our updated website here.

Note: this role is based in the continental United States and currently EnsoData is unable to support sponsorships so candidates must be legally eligible to work and reside in the United States now and in the future.

Equal Employment Opportunity

EnsoData is proud to be an Equal Employment Opportunity employer. We do not discriminate against nor do we tolerate unlawful harassment against team members or any other covered persons on any basis of race color protective hairstyles national social or ethnic origin gender pregnancy childbirth gender orientation identity or expression sexual relationship or romantic orientation marital civil union or domestic partnership status family or parental status age protected veteran status arrest record expunged or sealed convictions criminal history source of income credit history housing status physical mental or sensory disability medical condition genetic information religion or any other status protected by the laws or regulations in the locations where we operate.

We value celebrate and support diversity inclusion and our differences. We are committed to providing a safe work environment and a company culture of mutual respect where equal employment opportunities are available to all applicants and teammates. We seek to recruit hire and retain the most talented people from a diverse candidate pool. We strongly encourage women people of color LGBTQIA individuals people with disabilities members of ethnic minorities intersectional individuals foreign-born residents and veterans to apply. We have a deep conviction that diversity and inclusion among our teams our communities and our physical and virtual workplaces is vital to the success of EnsoDatas mission to improve healthcare access outcomes and affordability for patients and communities everywhere globally.

If you are a job seeker applying to EnsoData and you feel that you need to request an accommodation or alternative application please contact Angela at

The applicant tracking system used to collect candidate resumes has artificial intelligence features built into it which may or may not be used during candidate recruitment and selection.

Required Experience:

Manager