Demand Generation Manager

Were looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenuenot just managing programs. 

Youll own end-to-end execution across paid media ABM email and digital campaigns while partnering closely with Product Marketing Sales Marketing Operations Brand and RevOps. Were looking for someone who can hit the ground running take ownership and continuously optimize performance with minimal direction. 

If youre passionate about demand generation love testing new ideas embrace AI and enjoy working in a fast-paced SaaS environment wed love to meet you. 

What Youll Do

• Execute integrated demand generation campaigns that drive new logo acquisition pipeline and revenue 
• Build launch and optimize digital campaigns across LinkedIn Google Reddit display/programmatic paid social and email
• Partner with Product Marketing to develop messaging landing pages creative assets and campaign content 
• Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense 
• Build audience segments create target account lists and deliver personalized campaign experiences
• Monitor campaign performance and make data-driven optimizations to improve engagement conversion and pipeline
• Run A/B tests across messaging creative audiences landing pages and digital experiences
• Collaborate closely with Sales Marketing Operations RevOps and Analytics to ensure accurate tracking reporting and attribution 
• Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance 
• Explore AI-powered tools and workflows to improve campaign execution reporting personalization and team efficiency 
• Share campaign insights and best practices that help improve overall marketing performance 

Qualifications :

• 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
• Proven experience executing multi-channel demand generation campaigns from planning through optimization
• Strong understanding of the entire demand generation funnel including lead generation nurture ABM pipeline creation and revenue impact 
• Hands-on experience with: 
  • LinkedIn Ads 
  • Google Ads/ SEM
  • Paid Social 
  • Display or programmatic advertising 
  • Email marketing 
• Experience using ABM platforms such as Demandbase or 6sense
• Experience working in Marketo and Salesforce to support campaign execution and reporting 
• Strong analytical skills with experience measuring campaign performance and translating insights into action 
• Experience partnering cross-functionally with Product Marketing Sales Marketing Operations RevOps Creative and Analytics
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment 
• Excellent written communication and content collaboration skills 
• Experience using AI tools to improve marketing workflows campaign execution reporting or personalization is a plus

Additional Information :

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo CA headquarters. 

The annual base salary range for this position is $130000 - $152000. This role is also eligible for a target bonus. 

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. 

Freshworks offers multiple options for dental medical vision disability and life insurance. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. 

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time