Demand Generation Manager, Industrials & Manufacturing

Real innovation starts with a strong foundation and at commercetools that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders explorers doers makers and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools we power the next era of commerce for our customers. Whether its AI-driven solutions that help enterprises make smarter business decisions bridging digital and physical shopping experiences or enabling entirely new ways for industries to connect with their customers we help the worlds most ambitious companies experiment scale and grow without limits.

Here the best idea wins not the loudest voice. You will have the tools trust and space to not only build the future of commerce but to build your own.

Your Impact

As Demand Generation Manager Manufacturing and industrials you will own pipeline generation for commercetools within the Manufacturing and industrials vertical. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns programs and events that generate qualified pipeline.

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and industrials - multi-channel campaigns ABM programs and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events conferences and executive roundtables where the verticals buyers show up and own end-to-end planning budget and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Manufacturing and Industrials and design tailored ABM plays (direct mail targeted ads personalized landing pages 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels; paid media webinars syndicated content partner co-marketing industry publications/newsletters and manage budget allocation across them.
• Use Case Activation: Take use cases case studies and messaging developed by Product Marketing and translate them into campaign assets landing pages and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Manufacturing and Industrials accounts to ensure campaigns are timed targeted and followed up on effectively.

What Sets You Apart

Youre a creative execution-oriented marketer whos comfortable owning a number and figuring out the fastest path to it. You know how to translate industry nuance into campaigns that resonate with a specific often risk-averse buyer and youre equally comfortable planning an executive dinner and building a paid ABM sequence.

You bring:

• 35 years of experience in Demand Generation Performance Marketing Account based Marketing Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs from concept through to pipeline reporting.
• Experience planning and executing field events executive roundtables or conference presence that reliably convert into pipeline.
• Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases) Sales and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot DemandBase Navattic and standard reporting/attribution tools.
• Bachelors degree in Marketing Business Communications or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation content drafting targeting or reporting and a drive to put them into practice.

Nice to have:

• Experience marketing to the Manufacturing/Industrials industry sectors.

This is a full-time hybrid position with three days a week spent in our Boston (MA) office.

Our Benefits

Because work and life are connected our benefits are too. Weve designed them to give you the security flexibility and opportunities you need to focus on what matters most.

Comprehensive health benefits for you and your dependents including access to OpenUp for personalized mental health support

Learning and development opportunities including an annual learning budget access to self-paced learning platforms and language training personalized coaching mentorship and leadership programs

Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave so you can spend more time with your new addition

Our equity participation program allows you to share in our success

For more information on our benefits visit this page.

Come as you are. Build with us.

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know its the only way to build the future. We celebrate our differences and have created a hiring process thats fair inclusive and designed to let your talent shine.

We proudly welcome applicants of every race color religion gender identity sexual orientation age and any other part of your identity that makes you who you are. As an equal opportunity employer we believe that our strength lies in our diversity and we invite you to be a part of our global community.

For more information on our diversity equity inclusion and belonging practices visit this page.

For the US Please note that the compensation range pertains to base pay