Demand Generation Lead

AI is transforming how every company operates but most enterprises are stuck. They want to move fast with AI Agents tools and workflows but they cant do it safely. Were fixing that.

Our team built AI Actions for OpenAI shipped Zapier Agents to millions of users and launched the first remote MCP server with Anthropic. We helped establish the protocol and now were building the platform enterprises need to actually put AI to work.

Runlayer is one platform for MCPs Skills and Agents: purpose-built security fine-grained governance and complete observability so organizations can go all-in on AI across the entire company without the risk. We just raised a $30M Series A led by Felicis with participation from Khosla Ventures bringing our total raised to $42M. Already trusted by Gusto Instacart Opendoor dbt Labs and Decagon.

As our Demand Gen Lead youll build Runlayers demand generation engine from zero paid acquisition inbound email and lifecycle ABM and the attribution infrastructure underneath it all. We run no paid today (all inbound is organic) but we have the budget the deal sizes and the pipeline pressure to make paid a real channel. This is a true zero-to-one build: youll be hands-on-keyboard as a player-coach first then hire and lead a team underneath you as the function scales.

Reports to the Head of Marketing. Remote-friendly (we have a NYC office on Bond Street if youre local). 20% travel.

• Impact: Build the demand gen motion from scratch for the enterprise platform to run AI faster & safely

• Excellence: Work alongside founders and a senior GTM team closing Fortune 500 deals through pure inbound

• Ownership: Own demand gen end-to-end channel strategy campaigns landing pages systems and attribution and grow a team beneath you

• Build and run paid acquisition across Google LinkedIn and other B2B channels starting from zero experimenting fast and scaling what works

• Own ABM strategy and execution against our target enterprise accounts

• Own landing page strategy and production for campaigns and paid traffic

• Own email and lifecycle marketing: nurture programs newsletters and re-engagement of our existing database

• Drive SEO and AEO as AI search becomes a core lead source

• Build the marketing systems foundation hands-on campaign tracking lead capture UTM/attribution instrumentation and reporting in HubSpot (were building this from scratch; you wont inherit a stack)

• Define lead quality routing and handoff with SDRs and sales and own pipeline reporting for marketing-sourced leads

• Run growth experiments across channels to find what scales and kill what doesnt

• Partner with PMM on campaign messaging and with field marketing on digital amplification (conferences partner campaigns events)

• Hire and manage the demand gen team as the function grows

• 57 years in demand gen or growth marketing at B2B SaaS infra or developer tools companies senior manager level or director at a smaller company

• Experience in a sales-led high-ACV enterprise motion (six-figure deals long sales cycles) this is not a PLG/self-serve role

• People management experience: youve managed at least 12 people and can build and lead a team but youre comfortable operating solo as a player-coach first

• Proven track record building demand gen or paid acquisition programs from scratch youve done the zero-to-one not just optimized an inherited machine

• Hands-on operator not a project manager: you set up your own campaigns systems and reporting rather than handing work off to marketing ops

• Strong paid ads chops across Google LinkedIn and emerging channels

• Data-driven: comfortable with attribution models funnel analysis and pipeline reporting and able to build that instrumentation yourself (HubSpot experience a plus)

• Understanding of SEO and AEO; experience with tools like Profound is a plus

• Comfortable running experiments fast and killing what doesnt work

• Gritty and startup-tested: youve built in scrappy environments and know what it means when nothing exists yet

• ABM program experience targeting large enterprise accounts

• Deep technical product background you can learn the product yourself rather than relying on PMM for every brief

• AI-native uses Claude

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.

• Competitive salary and equity compensation that reflects your expertise and customer-facing responsibilities.

• Paid time off paid vacation paid sick leave and paid parental leave.

• Professional development budget for conferences courses and certifications in AI enterprise software and customer success.

• Top-tier equipment your choice of laptop and accessories to create your ideal work environment.

• Health benefits comprehensive health dental and vision coverage.

• Customer interaction opportunities work directly with innovative companies and see the immediate impact of your work.

Not quite the right fit Reach out to with details about your experience and interests.