Customer Lifecycle Strategy Lead Services

The people here at Apple donʼt just create products they build the kind of wonder thatʼs revolutionized entire industries. Itʼs the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job and theres no telling what you could accomplish! nnApple is seeking an experienced lifecycle marketer with a passion for growing consumer payments retail or e-commerce businesses. The Customer Lifecycle Strategy Lead will work with a wide variety of functional teams across Apple including engineering product marketing operations data analytics design and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive acquisition and engagement and make sure they are getting the most out of their services.

The Customer Lifecycle Strategy Lead will develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email in-app messages and push notifications. They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.

Define customer journeys value propositions and educational cross-functional relationships and plans to improve performance against meaningful metrics with a focus on experimentation and optimization. nCollaborate with a broad range of teams in different timezones including business marketing product engineering analytics and design teams. nSubmit and maintain operational briefs to ensure flawless execution of and optimize acquisition and engagement strategies for Apple Services. nOptimize programs through A/B testing and develop strategic recommendations based on data driven insights and strategies to connect with customers. nDevelop a process of continuous improvement where the results of this work are analyzed and insights are fed back into the automation to deliver impactful programs at scale.

5-8 years experience leading customer lifecycle marketing programs ideally for a consumer payments retail or e-commerce business with demonstrated success achieving growth goals of user acquisition and testing and optimizing marketing channels including push notification email and in-app messaging project management capability with exceptional attention to detail leading to flawless deep understanding of A/B testing and data-driven optimization in using segmentation and personalization to deliver marketing that is timely helpful and relevant to ability to meet deadlines and get consensus while balancing many projects and problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Thorough understanding of integrating product design business marketing engineering and other cross-functional stakeholders to clarify program goals strategy and presentation written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual relationship-building and interpersonal skills; ability to develop strong working to work collaboratively under pressure with proven experience working on complex international large-scale and time-critical cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business in how modern MarTech stacks are used to deploy campaigns and customer journeys.