Customer Experience Activation Lead

At Bayer were visionaries driven to solve the worlds toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream but a real possibility. Were doing it with energy curiosity and sheer dedication always learning from unique perspectives of those around us expanding our thinking growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference theres only one choice.

Customer Experience Activation Lead

Lead the transformation of Bayers customer experience in direct service of our Commercial Ambition shifting the business to a farmercentric experienceled growth model that delivers an unparalleled customer experience and drives acquisition growth and longterm brand loyalty; In this role you operate at the intersection of brand sales digital data and partnerships to define and scale differentiated experiences for farmers across Bayers portfolio; By championing a disciplined insightdriven approach to customer engagement you help ensure Bayer remains a trusted relevant partner to farmers while unlocking sustainable growth for the business.

The primary responsibilities of this role are to:

• Activate the Commercial Ambition through customer experience establishing a deliberate farmercentric engagement model that drives sustainable growth and retention across Bayers portfolio;
• Lead the evolution toward an unparalleled customer experience by defining the target experience and integrating brand sales digital data and partner capabilities to deliver it at scale;
• Set and govern the what and the how of differentiated customer experiences by farmer segment enabling seamless omnichannel engagement and consistent longterm relationship building;
• Establish disciplined enterprisewide execution of customer experience ensuring consistency across teams brands and markets while strengthening trust and relevance with farmers;
• Leverage data insights segmentation and customer analytics to shape differentiated experiences guide interaction strategies and inform decisionmaking in support of Commercial Ambition outcomes;
• Increase efficiency and effectiveness across key farmer moments by aligning inperson digital and partnerenabled interactions to address farmer needs and pain points with greater precision;
• Manage and coordinate work across multiple marketing subfamilies including product and brand marketing P&Llinked portfolio management advertising and promotional activities to support strategic objectives;
• Design develop and implement strategic marketing programs and pricing strategies across market sectors utilizing print broadcast and digital media to effectively launch position and grow Bayers offerings.

Bayer seeks an incumbent who possesses the following:

• Bachelors Degree;
• Proven business leadership experience in commercial sales marketing or adjacent roles with direct accountability for growth outcomes;
• Demonstrated success leading marketing and commercial activation at scale translating strategy into sustained business impact;
• Strong capability to lead complex transformation managing multiple initiatives while maintaining strategic clarity and execution discipline;
• Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns;
• Deep expertise in brand positioning customer insight and portfolio strategy enabling differentiated experiences across segments and farmer types;
• Advanced strategic analytical and systems thinking skills with the ability to connect insights to decisive action and measurable outcomes;
• Track record of creative problem solving driving clarity and simplification in complex crossfunctional environments;
• Evidence of translating strategic intent into measurable results through disciplined execution and performance management.

Preferred Qualifications:

• 10 years of experience in marketing sales or go-to-market roles within agriculture or a similar B2B environment.

Employees can expect to be paid a salary of approximately between $165920.00- $248880.00 .Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care vision dental retirement PTO sick leave etc.. This salary (or salary range) is merely an estimate and may vary based on an applicants location market data/ranges an applicants skills and prior relevant experience certain degrees and certifications and other relevant factors.

This posting will end on 5/15/26.