Creative Strategist
Job Location:
Palo Alto, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach monetize and grow their global audiences. For more information about AppLovin visit: .
To deliver on this mission our global team is composed of team members with life experiences backgrounds and perspectives that mirror our developers and customers around the world. At AppLovin we are intentional about the team and culture we are building seeking candidates who are outstanding in their own right and also demonstrate their support of others.
Gist is a new consumer social app built by AppLovin a handbook for the curious. Were building our creative engine from the ground up and were looking for a Creative Strategist who lives at the intersection of storytelling and performance data.
In this role youll own the creative strategy behind our paid social advertising. Youll concept brief and iterate on ads that are genuinely enriching while staying deeply connected to the metrics that determine what scales.
Central to this is your ability to identify brief and collaborate with top creators to produce authentic content that resonates at scale.
A Day in the Life
- Identify recruit and manage relationships with strong creators whose audiences and content style align with Gists voice curiosity-driven enriching and relevant
- Brief creators to produce authentic platform-native content that performs as paid social without feeling like an ad
- Develop creative concepts write scripts and direct editors to produce 10 ad variants weekly across Meta TikTok Google and other paid social channels
- Build and run a structured creative testing framework hooks formats CTAs audience angles and translate performance signals into the next hypothesis
- Analyze CVR CPI CPA and ROAS data to identify whats working and brief the next round of creative accordingly
- Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
- Stay ahead of content trends platform formats and creator behavior to keep our creative fresh and competitive
The Impact Youll Make
- Build the creative foundation that drives Gists early user growth and brand presence
- Establish a scalable creator network and data-driven creative testing system from scratch
- Influence how Gist shows up across paid social at a critical zero-to-one moment
- Help define what enriching curiosity-driven advertising looks like in a noisy feed environment
Who You Are
- 35 years in paid social creative strategy with Meta Ads as your primary channel
- Proven track record working directly with top creators you know how to identify the right talent build the relationship and get the best work out of them
- Deep understanding of what makes creator content feel authentic versus forced and how to translate that into high-performing paid social
- Quantitative by nature: you measure creative success in CVR lifts CPA deltas and ROAS impact not just aesthetics
- A portfolio of creator-led campaigns that both performed and that youre proud of creatively
- Able to write a script direct a shoot or cut a rough edit
- Comfortable with AI tools like Claude Code or Cursor is strongly preferred
- Consumer app or DTC brand background strongly preferred
AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Depending on the position offered equity and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package in addition to dental vision and other benefits.
Other Types of Pay: Equity eligible
Health Insurance: Medical Dental Vision Life Disability
Retirement Benefits: 401(k) Retirement Plan
Paid Time Off: Unlimited Discretionary Time Off
Paid Holidays: 10 paid holidays per year
Paid Sick Leave: 80 hours per year
Method of Application: Apply online
Application Window: The application window is expected to close within 30 days of the posting date.
All questions or concerns about this posting should be directed to
CA Base Pay Range
$71000 - $107000 USD
About Company
AppLovin connects you to audiences in-app, on mobile devices, across streaming TV, and beyond. Our advanced suite of solutions for app monetization and user acquisition drives growth and maximizes revenue for publishers and advertisers globally. Grow your business with AppLovin.
