Creative Strategist

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

The Creative Strategist develops insight-led creator-first creative ideas that connect culture creators and data to real business results across key clients and Publicis Groupe partnerships. This role turns audience category and platform insights into clear and compelling creative thinking that supports proposals briefs and campaign narratives.

Working within the Creative Strategy team the Creative Strategist helps shape storytelling that is culturally relevant strategically grounded and reflective of client goals. They collaborate closely with Strategy Creator Partnerships Campaign and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Creative Strategist contributes to concept development supports the writing of influencer briefs and plays a key role in crafting polished recommendations for internal and client review.

• Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.

• Translate data audience insights and brand strategy into creator-first ideas that drive clarity relevance and engagement.

• Develop and refine influencer briefs that communicate strategic intent and inspire creators.

• Partner with Strategy Creator Partnerships Campaign and Design teams to ensure ideas align with audience insights and executional requirements.

• Contribute to the development of proposals providing insight-backed creative thinking for Associate Director and Senior review.

• Support internal storytelling structure through frameworks narrative flow and reference gathering.

• Manage timelines and deliverables in partnership with Creative Operations escalating risks when needed.

• Stay current on creator category and platform trends to inform new thinking and creative opportunities.

• 3 years of experience in creative strategy brand storytelling or influencer or creator marketing.

• Ability to develop integrated insight-driven creative concepts.

• Strong collaboration skills across Strategy Creator Partnerships and Design.

• Clear and compelling visual and verbal storytelling abilities.

• Knowledge of social platforms creator culture and audience behavior.

• Interest in developing leadership mentorship and creative craft skills.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.