Creative Producer
Los Angeles, CA - USA
Job Summary
Market Performance Group (MPG) is a leading end-to-end strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD from market strategy to in-market reality for todays fastest-growing consumer packaged goods (CPG) manufacturers. Over the years weve built a strong reputation as a trusted partner and valuable resource to a broad range of companies from Fortune 500 to Private Equity in categories that include health & wellness food & beverage home and hardlines. We revel in the opportunity to guide our clients on their path forward building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience unparalleled omnichannel expertise and industry relationships to drive performance in todays dynamic omnichannel marketplace.
At MPG we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic real-world market approaches built on the strong consumer category and marketplace insights needed to create sustainable profitable brand growth.
The Producer/Creator plays a key role in executing social-first video concepts and campaigns by managing the day-to-day production of creator-driven content. This role works closely with creative strategists (creative/production directors & account managers) copywriting team and a network of creators to brief produce and deliver high-performing assets across platforms like TikTok Instagram and YouTube. The Producer aspect of the role supports the full content lifecycle (concept through final delivery) while maintaining clear communication across internal teams and external partners. The Content Creator aspect of the role includes hands-on content creation to support specific brand campaign and production needs. Content creation will be a component of the role rather than the employees full-time responsibility.
- Producer
- Coordinating creator outreach and assigning/casting video concepts
- Onboarding first-time creators to brands and internal processes
- Working with Casting to find the best talent required for their content
- Managing timelines and deliverables of all assigned projects
- Helping creators set up their shoots (pre-production planning & coordination set decorating lighting coordinating talent appearance (wardrobe H&MU) lighting audio coordinating/shipping product etc.).
- Setting up and producing/directing shoots with the creators
- Coaching and guiding the creators on performance and post-production creative direction
- Coordinating and acquiring releases/contracts and permits as needed
- Review cuts and provide clear actionable feedback. (Giving notes for brand alignment ensuring all assets meet internal and platform best practices and campaign objectives.)
- Track revisions and approvals while ensuring projects stay on schedule.
- Confirm final assets meet platform specifications and client requirements as well as coordinate final delivery and asset organization.
- Follow required file naming folder structures and storage protocols assisting creators making sure they are following the required conventions on their end.
- Collaborating with the in-house editor to guide and execute more advanced complex edits and video projects.
- Support and assist Sr. Producers and Directors with larger scale projects and productions
- Stay current on emerging trends in content production social platforms and creator best practices proactively identifying opportunities to evolve and elevate our creative output
- Participate in creative brainstorms and production meetings. Identify opportunities to keep content fresh relevant and innovative.
- Contribute to a positive collaborative team environment. Good vibes!
- Content Creator
- Plan shoot appear in and edit high-quality video photography and multimedia content.
- Create content as needed for platforms such as TikTok Instagram Facebook YouTube as well as internal videos commercials and brand campaigns.
- Photography: Conduct photo shoots as needed. (Product lifestyle campaign etc)
- Follow brand guidelines editorial calendars approved scripts and creative direction. Maintain consistency in brand voice tone messaging and timing.
- Attend and capture content at events campaigns behind-the-scenes opportunities and on-location shoots.
- Stay current on social media digital content video production content styles and marketing trends.
- Bachelors degree in Film Production Communications Marketing Digital Media or a related field preferred or equivalent professional experience.
- 2 years of experience in content production video production social media content creation or a related creative field.
- Experience coordinating video shoots managing production timelines and working with creative teams or external content creators.
- Hands-on experience creating filming and editing short-form video content for platforms such as TikTok Instagram and YouTube.
- Familiarity with video editing software such as Adobe Premiere Pro CapCut or similar tools.
- Strong organizational communication and project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Understanding of social media trends platform best practices and brand-driven content.
Compensation
The expected base salary range for this position is $55000 - $75000 annually depending on experience skills and addition to base salary this position may be eligible for performance-based bonuses and other compensation programs.
MPG offers a generous package of health benefits including medical dental vision STD/LTD paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary bonuses and 401K. In addition to paid holidays we reward an employees extra efforts through unlimited paid time off.
We are committed to ensuring that Diversity Equity Inclusion and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees communities and clients. MPGs DEIB efforts empower us to collectively reach our full potential by fueling innovation connection and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees MPG can unlock more comprehensive innovative and long-standing results for both our client and retailer partners. We will always strive for improvement and thus we have made intentional commitments to further champion DEIB. The foundation of our pledge starts with our promise to each other our clients and the community.
It is MPGs practice to provide and promote equal opportunity in employment compensation and other terms and conditions of employment without discrimination because of race color creed religion national origin ancestry citizenship status sex or gender gender identity or gender expression (including transgender status) sexual orientation marital status military service and veteran status physical or mental disability family medical history genetic information or other protected medical condition political affiliation or any other characteristic protected by and in accordance with applicable laws. We are dedicated to creating an accessible and inclusive application and selection process. Should you require accommodation during the recruitment or hiring process please contact our Talent Acquisition team at and we will work with you to meet your accessibility needs.
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Required Experience:
IC