Creative Director

Baba is an applied AI lab modernizing risk and care delivery for people with Medicare. Weve become the fastest growing digital health system matching people with Medicare and their family caregivers with expert advocates physicians medications lab testing and AI agents to deliver insurance-covered care across all 50 the last 8 months weve completed tens of thousands of appointments and partnered with health plans covering more than 4 million Medicare beneficiaries. On any given day our teams work spans population health research applied AI research clinical care delivery and fintech infrastructure.

Were a Series A company with $40M in funding. Our team is half engineers a third former founders and comes from places like Ramp Stripe Liquid AI Palantir MIT and CMU. Our clinical operations are led by the former Executive Director of Care Transitions from the Mount Sinai Health System. We believe that talent density is our greatest competitive advantage.

Interested candidates should email with a short summary of the most challenging problem theyve worked on and a link to their work.

Baba serves patients and their families and also health plans hospitals and health systems physician practices nursing homes and nearly everyone in between. What we do is broad enough that a description never lands the way an example does. This role exists to make those examples: stories told so well that a family a nurse or a health system executive each walk away understanding how Baba moves the needle for someone like them.

As Creative Director youll make Babas video and story content in two registers. First cinematic work: documentary-quality patient and customer stories testimonials and brand films that show outcomes rather than describe them. Second casual creator-style content from our founder and team: direct-to-camera video clips and behind-the-scenes pieces that make the people building Baba recognizable voices in Medicare healthcare and AI. Youll run production end to end manage a freelance bench and budget and build the workflow that turns one shoot into many assets across channels.

This is a hands-on role. Youll direct shoot and edit yourself much of the time and bring in crew when a production calls for it. Youll work with our Founding Designer who owns Babas brand system so that everything you make feels unmistakably Baba and with our Growth and partnerships teams so that what you produce feeds paid organic and sales channels.

This role is full-time and based in our Soho office in NYC with regular travel for shoots.

Patient and customer stories. Find the patients families clinicians and partner organizations whose stories show what Baba does earn their trust and produce documentary-quality films case studies and testimonials. Own concept interview prep shoot edit and delivery.

Founder and team content. Build and run a creator-style content program for our team: short-form direct-to-camera video interview and podcast clips event coverage and behind-the-scenes pieces. Develop each persons voice and format keep a sustainable cadence and turn one recording into many channel-native pieces.

Brand and product film. Produce launch films and brand pieces that carry the same craft as our best story work.

Performance and sales creative. Partner with Growth on video and testimonial creative for paid channels and with our partnerships team on the customer-facing proof that helps a hospital practice or plan say yes.

Production and content engine. Source and direct videographers photographers and editors; own briefs budgets schedules and releases. Build the repeatable AI-assisted workflow for finding stories and repurposing assets across channels and maintain a content library the whole company can use.

• You have 5 years producing video and content in an agency editorial brand or startup setting with a portfolio that shows both cinematic story work and short-form creator-style content you drove from concept to finished asset.

• You can shoot direct and edit yourself and you know when to bring in a crew. You have strong motion and typography instincts.

• You are an outstanding storyteller with taste and range. You can sit with a patient a nurse an executive or a founder for an hour and find the two minutes that matter and make it clear human and memorable without sentimentality or jargon.

• Youve built content for a founder or executive and know how to develop someones voice on camera and keep them consistent.

• You understand short-form platforms and what makes something travel on them and youre as excited by a phone-shot clip that lands as by a beautifully lit film.

• Youve made work for or about older adults patients or another audience where respect and clarity matter more than cleverness. Healthcare experience is a plus not a requirement.

• Youre a builder who owns things end to end moves quickly and can run several productions at once.

• Youre comfortable using AI tools across the creative workflow.

• Photography and art direction

• Copywriting and scriptwriting

• Paid social creative and performance iteration

• Podcast production

• Managing freelancers or a small creative team

• Baba has a library of patient and customer stories that make the right viewer understand in two minutes how we help someone like them.

• Our founder and team have a consistent recognizable presence in Medicare healthcare and AI.

• Growth and partnerships have a steady supply of on-brand video and testimonial creative.

• Everything Baba puts on screen feels cohesive intentional and unmistakably ours.

Required Experience:

Director