Creative Director, Growth and Product Marketing

Chime is looking for a Creative Director to lead the creative strategy systems and execution behind our Growth and Product Marketing functions. Reporting to the Head of Creative this role will own the creative vision and output across performance marketing lifecycle communications web organic growth content DRTV product branding and product go-to-market campaigns.

This role sits at the intersection of brand growth product storytelling and emerging technology translating member insights product value and audience behavior into creative that drives acquisition activation engagement and retention.

Were looking for a creative leader who believes great growth creative is great creative: insight-led emotionally resonant distinctive brand-building and built to drive measurable action. You should be energized by the creative challenge of growth making work that connects converts learns improves and reaches more people with greater relevance.

This is a people manager role for someone who knows how to build and lead high-performing creative teams develop talent and create systems that help great ideas scale. It is also a hands-on creative leadership role. Youll manage and mentor a multidisciplinary team while staying close to the work bringing strong creative instincts and jumping in when needed.

Youll also help shape the future of Chimes AI-enabled creative practice exploring how new tools workflows and agent-powered systems can increase speed personalization experimentation localization versioning QA performance analysis and scale without compromising craft distinctiveness or brand quality.

The base salary offered for this role and level of experience will begin at $201000.00 and go up to $279000.00. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

• Own the creative vision systems and output across Growth and Product Marketing ensuring the work is strategically sharp culturally relevant brand-building and performance-driving.
• Lead creative across paid social display streaming video SEM DRTV web lifecycle communications product GTM campaigns PMM toolkits and organic growth content.
• Partner closely with Growth Marketing Product Marketing channel leads data brand legal and compliance teams to develop creative strategies rooted in product positioning audience insights funnel stage and performance goals.
• Lead manage and develop a multidisciplinary creative team that may include ACDs art directors designers copywriters video editors motion designers and emerging creative specialists.
• Set creative direction run reviews elevate the quality of the work and create a culture of creative excellence curiosity experimentation and continuous improvement.
• Develop scalable creative toolkits campaign systems frameworks operating models and production approaches that help high-quality work move faster.
• Shape the teams AI-enabled creative workflow strategy identifying where tools and agent-based systems can improve ideation production versioning personalization localization QA analysis and creative throughput.

• 10 years in creative roles with at least 3-5 years in a leadership position overseeing performance or growth-focused creative
• Deep experience with DTC creative -- you understand how to build for the feed how to test and how to read results
• Strong portfolio of paid social digital and video creative with measurable performance outcomes
• Fluency in the full funnel -- from awareness through conversion -- and how creative strategy shifts across stages
• Proven ability to lead a creative team while staying close to the work yourself
• Strong collaboration skills with cross-functional partners in growth PMM data and brand
• Comfort working in a fast-moving test-and-learn environment where speed and quality both matter
• Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing

#LI-Hybrid #LI-AM1

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.
• Benefits that support your work and life including backup child elder and pet care and subsidized commuter benefits for eligible employees.
• Comprehensive health financial and wellbeing benefits designed to support you at every stage of life.
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .

To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.