Copywriter (Social Media)

Were looking for a Social Media Copywriter who knows how to create work that feels native to the feed not like traditional advertising adapted for social. The right person understands what makes people stop watch share comment and engage and knows how to translate brand strategy and business objectives into social ideas and copy that connect with consumers.

This role will work as part of a clients in house agency social media team collaborating closely with creative strategy channel and other cross functional partners. Were looking for an experienced social copywriter who can contribute strong ideas write across a range of social formats and platforms and move comfortably in a fast paced creative environment.

This role is located at a client site in Atlanta GA. A hybrid working model is acceptable.

Minimum Education Required: Bachelors Degree

Competencies Years of experience Proficiency level
Copywriting 5 Expert
Social Media Experience 5 Expert
Excellent Communication Skills 5 Expert
Creative Thinking 5 Expert
Attention to Detail 5 Very Good

Other Information:
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set level experience relevant training and licensure and certifications. To support the ability to reward for merit based performance CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $56600.00 $159300.00.
CGIs benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation holidays and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well being programs

. Develop original platform native social ideas content series campaigns and culturally relevant content rooted in audience behavior channel strategy brand objectives and business goals.
. Write clear engaging copy across social formats including captions hooks short form video scripts on screen text headlines comments and calls to action.
. Bring strong social creative thinking to briefs contributing concepts and ideas in addition to copy execution.
. Adapt voice pacing structure and creative conventions by platform so the work feels created specifically for each channel rather than repurposed from other marketing.
. Monitor social conversations trends fandoms platform behavior and cultural moments quickly identifying relevant opportunities and translating them into brand appropriate creative ideas and copy.
. Collaborate closely with the clients in house agency social media team including creative partners strategists channel owners and other cross functional stakeholders from brief through final delivery.
. Help shape the verbal and visual expression of social ideas while incorporating feedback performance learnings legal guidance brand standards and channel requirements.
. Manage multiple assignments and priorities in a fast moving environment while maintaining a high standard of creative quality accuracy and attention to detail.

. 5 years of professional copywriting experience with significant experience developing creative specifically for social media.
. Experience creating social content for consumer facing brands or retail organizations is required.
. A portfolio demonstrating strong social first thinking and writing across short form video captions platform native concepts campaigns and culturally relevant content.
. Strong working knowledge of TikTok Instagram YouTube and emerging social platforms including the distinct audience behaviors formats language and creative conventions of each.
. Demonstrated ability to develop social concepts and write concise hooks scripts headlines captions on screen copy comments and calls to action in an established brand voice.
. Experience translating strategy audience insights cultural context and business objectives into creative ideas and executions.
. Ability to work effectively with creative strategy channel and cross functional partners in an iterative high volume environment.
. Strong communication presentation collaboration and organizational skills.
. Sound cultural judgment and the ability to determine when and how brands should participate in social trends and conversations.
. Advertising agency in house agency social agency or social studio experience is a plus.


#LI-JL5

• Copywriting
• Social media marketing
• Social media monitoring
• Video Communications

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