Content Strategist (1099 Contractor)

At MSQ DX we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy technology design data and AI-enabled approaches to solve complex digital challenges.

As aContent Strategist youll play a critical role in shaping how content drives discovery engagement and action across digital experiences. Working with cross-functional teams spanning Experience Strategy Data & Insights Experience Design and Technology youll translate customer needs behavioral insights search intent and business priorities into actionable content strategies that inform the future-state experience.

Youll help clients understand what content their audiences need how it should be structured organized and delivered and how it can better support customer journeys and business outcomes. From content audits and information architecture to content modeling governance SEO/GEO and AI-driven discovery youll establish scalable content frameworks that make experiences more relevant findable useful and effective across websites digital products and emerging channels.

What Youll Do

• Develop actionable content strategies grounded in customer needs business goals research analytics search behavior and experience strategy

• Partner with Experience Strategy to translate customer journeys audience intent and experience goals into clear content requirements priorities and recommendations

• Conduct content audits and current-state assessments to evaluate content quality performance relevance gaps duplication and opportunities for improvement

• Define content hierarchies information priorities and content pathways that help customers find what they need and take meaningful action

• Develop content prioritization and rationalization recommendations to determine what content should be retained refined consolidated created or retired

• Create messaging frameworks and editorial guidelines that establish clear consistent audience-focused communication across digital experiences

• Define content models taxonomies metadata and structured-content approaches that support discoverability personalization reuse and scalability

• Shape SEO/GEO and AI discovery strategies by aligning content with search intent audience questions content quality structure and emerging AI-driven experiences

• Support content migration planning mapping existing content to future-state structures templates and content models

• Establish content governance recommendations editorial standards and workflows that help clients maintain quality consistency and relevance over time

• Define content performance measures and partner with Data & Insights to evaluate effectiveness identify optimization opportunities and inform ongoing improvements

• Write edit or shape strategic and experience content when appropriate to the engagement
  

Your Experience & Skills

• 4 years of experience in content strategy digital content UX content content design or a related discipline

• Strong strategic thinking and problem-solving skills with the ability to connect customer needs business objectives and content opportunities

• Experience working across large websites digital products platforms or complex content ecosystems

• Strong analytical skills and the ability to interpret research website analytics search performance and behavioral insights to inform recommendations

• Excellent writing editing and communication skills with the ability to simplify complex information and articulate clear compelling recommendations

• Solid understanding of content architecture structured content CMS platforms and component-based digital experiences

• Knowledge of SEO/GEO search intent and emerging AI-driven discovery and their implications for content strategy

• Ability to collaborate effectively across multidisciplinary teams balancing strategic vision with practical implementation considerations

• Strong organizational and presentation skills with the confidence to communicate ideas facilitate discussions and present recommendations to clients and stakeholders

• Agency or consulting experience is a plus
  

Reporting & Team

Youll be part of the Strategy team at MSQ DX working closely with Experience Strategy and Data & Insights while collaborating with Experience Design Technology and other specialists to shape and deliver impactful digital experiences.

Who We Are

MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected optimized digital solutions that spark conversations and fuel exponential growth. Our core values are the heart of MSQ DX and influence everything we do. We cultivate a vibrant culture for extraordinary people and uphold high standards while creating value for our clients and stakeholders.

Why MSQ DX

At MSQ DX our greatest strength is our people. We believe in creating an environment where everyone can do meaningful work grow their skills and feel supported by a team that truly cares.

We offer a fantastic benefits package to our US-based employees including health dental vision life and disability insurance along with a 401(k) plan that includes up to a 4% company match. We also trust our employees to self-manage their personal time off and we invest in opportunities for ongoing learning mentorship and professional development.

For our Brazil team we provide competitive compensation and access to growth and collaboration with our cross-cultural teams. Everyone at MSQ DX plays an important role in our success and we value each persons unique contributions to our culture.

We are proud to be a place where people enjoy working and feel encouraged to be their best. We hope you will explore what it is like to be part of MSQ DX.

Our commitment to inclusion
At MSQ DX we believe great work comes from teams with different backgrounds experiences and perspectives. We welcome applicants of all identities and we encourage you to apply even if you dont meet every requirement listed. If you need an accommodation at any point in the hiring process just let us know.

For US applicants
MSQ DX provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any type with regard to race color religion age sex national origin disability status protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

For Brazil applicants
MSQ DX is committed to equal opportunity and does not discriminate based on sex gender identity sexual orientation race color ethnicity origin religion age marital status family situation disability or any other characteristic protected under Brazilian law. All of our roles are open to people with disabilities (vagas abertas para PcD). Learn about how we collect and use your data during the hiring process or request access to or deletion of your data at any time by contacting .