Content Marketing Specialist

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer more productive and more profitable. For the first time ever safety operations and finance teams can manage their drivers vehicles equipment and fleet related spend in a single system. Combined with industry leading AI the Motive platform gives you complete visibility and control and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100000 customers from Fortune 500 enterprises to small businesses across a wide range of industries including transportation and logistics construction energy field service manufacturing agriculture food and beverage retail and the public sector.

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• Write and publish high-quality blog content focused on customer stories industry verticals product features SEO- or AEO-optimized topics and more
• Support the execution of content across Content Marketings cross-functional programs including supporting some combination of product marketing demand generation corporate campaigns and customer marketing.
• Explore AI-assisted workflows to improve the teams ability to scale content production recycle assets reliably and identify high-value customer proof points
• Participate in content planning processes contributing research-backed recommendations on topics content formats and production priorities
• Track content performance for published pieces using data to refine approach and inform future production priorities

• 2 years of content marketing or editorial experience with a portfolio that demonstrates strong research and writing skills across B2B topics; or equivalent professional experience in content-adjacent fields (communications journalism etc.)
• Demonstrated ability to produce clear well-structured accurate content on complex or technical subjects particularly at the intersection of industry verticals and technology
• Solid understanding of SEO and AEO principles with experience applying them in editorial planning or content production a nice to have
• Highly organized and deadline-oriented with the ability to manage multiple projects and surface dependencies before they become problems
• Comfort using data and research tools to inform content decisions identify gaps and measure performance
• Early adopter mindset curiosity about AI tools and a track record of testing and implementing new approaches to improve output quality or process efficiency
• Strong collaboration skills; comfortable working across PMM SEO campaigns and other teams to gather information align on priorities and keep projects on track
• Familiarity with the physical operations fleet management or transportation space is a plus
• LOCATION: Must be in the Austin Texas areas (2 days a week in the office)

Creating a diverse and inclusive workplace is one of Motives core values. We are an equal opportunity employer and welcome people of different backgrounds experiences abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.It is Motives policy to require that employees be authorized to receive access to Motive products and technology.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.