Content Marketing Manager

5684

The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.

This is a full-time temporary benefit-based position with an anticipated end date of June 30 appointment is renewable at the discretion of the University and dependent upon performance and continued funding.

Under the direction of the Director of Brand Marketing and Creative the Content Marketing Manager supports the marketing of all Knauss School of Business programs events and initiatives and helps uncover valuable opportunities for enhancing the reputation promotion and visibility of the University of San Diego Knauss School of Business thought leadership and overall brand. As a skilled writer storyteller and content creator the Manager oversees the Schools content strategy and produces a wide range of multimedia content for distribution across the Schools website newsletters and social media channels. The Manager also assists with the Knauss School of Business media relations strategy by proactively identifying newsworthy stories and liaising with USDs office of media relations and external PR partners when media requests arise. The Manager hires trains schedules and supervises student employees that support maintenance of the Schools CRM database and the distribution and management of the Schools digital assets. The Manager will need to occasionally work nights and/or weekends.

Duties and Responsibilities:

Manage the Knauss School of Business content strategy website content and write research and edit articles for the School.

• Works with the Director of Brand Marketing and Creative to establish strategies for consistency of communication across the School and in alignment with the university
• Develops manages and maintains Knauss School of Business content strategy in alignment with Schools overall marketing strategy and goals
• Actively manages and oversees the Knauss School of Business website including:
  • Research write and edit content for Schools website
  • Independently conduct interviews write and edit content for Schools news center admission blog spotlight stories faculty thought leadership and event postings following AP writing style guidelines and brand consistency
  • Review and approve all new and updated website content for the School including events and mypostings submissions
  • Work with all units of the Knauss School of Business in maintaining consistency and branding in all materials by reviewing and approving web pages newsletters emails videos flyers online ads etc.
  • Works directly with Schools website maintainers to ideate new website content and to implement new website pages and designs
  • Manages maintains and ensures overall site integrity
  • Maintains Knauss School of Business online directory and add new profiles
  • Liaise with web team to troubleshoot issues on Knauss School of Business website
• Highly skilled in USD CMS system to support other units in their webpage creation ensuring the portray of information in the best and most visual manner possible
• In charge of reviewing all printed and digital materials to ensure they follow the Knauss School of Business and USD branding guidelines and AP style

Social media and promotion of the Knauss School of Business faculty thought leadership and its initiatives

• Develop manage and implement digital strategy for social media email marketing campaigns and media relations targeting audiences including current students alumni donors community supporters and other constituents
• Create and deliver content via social media outlets (LinkedIn Twitter Facebook email YouTube etc.) while using judgement to maintaining a consistent brand tone and voice
• Create and deliver email marketing content for Schools centers and departments
• Work with Knauss School of Business directors faculty and staff to enhance and extend the Knauss School of Business brand through all media by promoting core values and attributes through storytelling
• Collaborate with all Knauss School of Business staff/faculty/admin to collect content for social media platforms and distribute appropriately to targeted audiences
• Manage the creation of social media videos and live video sections
• Manages social media student ambassadors program
• Manage the development and implementation of Knauss School of Business monthly deans newsletter. Curate and compose stories targeted at multiple Knauss School of Business stakeholders including alumni enrolled students staff/faculty peer institutions etc.
• Submit content for USD monthly internal and external newsletters including Faculty Newsnotes Torero Weekly Parents newsletter Presidents Postcard etc.
• Track social reach and reputation using Google and other analytic tools and make decisions to adjust Knauss School of Business digital strategy accordingly for further brand exposure and lead generation.
• Track newsletter analytics such as reach open rates engagement etc.
• Write copy and work with external vendors including designers printers content writers and mail processing services to develop and execute content jobs such as flyers HTML email website content and landing pages for Knauss School of Business initiatives
• Assemble and organize relevant information and contribute to drafting reports that analyze trends and traffic against benchmarks
• Other duties as assigned

Creative Copywriting and Storytelling

• • Produces and edits stories videos and other multimedia pieces for multiple platforms including print electronic social media and broadcast to increase awareness of the Knauss School of Business mission faculty thought leadership and illustrate the case for philanthropic support of the School and its programs initiatives and priorities
  • With strategies developed by the Director of Brand Marketing and Creative and the Assistant Dean of Marketing and Recruitment promotes faculty research student success special achievements select events and video press releases
  • Generates original copy ideas that speak to various target audiences
  • Develops a variety of creative content for flyers brochures webpages in collaboration with external partners and other members of the marketing team

Communications and Media Relations

• Serves as liaison to University Communications for the purpose of enhancing the Schools reputation creating greater visibility and promotion of its faculty student and alumni achievements and special events through internal (e.g. USD Magazine) and external outlets (local national and international publications).
• Collaborates with external PR agency and USD media relations team in writing and distributing news releases public service announcements and media alerts for print broadcast and electronic media
• Writes contributing articles for the Knauss School of Business and USD news sites in collaboration with the marcom team
• Creates a strategy and a streamlined process to develop write and place OpEds from Schools thought leaders
• Proactively pitch news and feature story ideas to the USD media team and develop long-term projects to promote key people programs and initiatives within areas of responsibility
• Work to increase the visibility of the Schools faculty and key administrators as spokespersons in their respective areas of expertise
• Keep track of editorial calendars as well as measurement and analytics to show effectiveness of media relations outreach
• Develops and implements rankings communications strategies including drafting press release email announcement story for Schools news center and distribution strategy

Other

• Hire train and supervise student employees that support maintenance of CRM database content creation social media tactics video creation and general office tasks including departments expense report maintaining inventory of collateral and equipment digital assets and more.
• Other duties as assigned

Background check: Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Minimum Qualifications:

• Bachelors degree from an accredited college or university.
• 3 years of related experience in marketing including social media content creation through storytelling email marketing and/or related field

Preferred Qualifications:

• Masters degree from an accredited college or university
• 3 years of direct marketing experience related to product marketing campaign planning digital marketing messaging positioning and/or copywriting

Performance Expectations- Knowledge Skills andAbilities:

• Excellent communication skills on the phone and in person. Strong command of the English language including grammar spelling punctuation formats proofreading and syntax
• Experience working in an institution of higher education.
• Knowledge of the Federal Work Study program including employment budget and evaluation.
• Experience using or managing CRM databases including but not limited to data entry email marketing creating query parameters producing reports mail merges.
• Experience using CMS systems and developing content for web.
• AP style expertise.
• Performing in a changing technological environment and being able to learn quickly and adapt and reinvent procedures according to change.
• Demonstrated experience in the professional use of social media (Facebook Twitter Instagram LinkedIn etc.) and the internet.
• Demonstrated experience in the use of Microsoft Office (Outlook Word Excel Powerpoint) Adobe Cloud (Photoshop Publisher InDesign) or related design software Cascade Server or other web content software.
• Demonstrated experience independently managing complex projects.
• Highly organized motivated and detail oriented.
• Excellent communication (oral and written) and interpersonal skills.
• Strong analytical and critical thinking skills.
• Excellent organizational and multi-tasking skills including the ability to prioritize competing projects under pressure to meet multiple deadlines.
• Ability to exercise self-initiative.
• Ability to work independently with minimal supervision and in a collaborative team.
• Ability to prioritize meet deadlines and manage multiple tasks simultaneously.
• Ability to work in a fast paced and occasionally high-pressure environment.
• Ability to communicate effectively both verbally and in writing.
• Ability to work cooperatively with employees not under her/his direct supervision.
• Ability to maintain confidentiality with tact and discretion.
• Ability to remain flexible and to work in a growing and changing organization and possess flexibility and versatility in order to contribute to evolving work situations.
• Ability to learn new digital social media and software applications.

$6041.67 - $6416.67 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.USD: Human Resources: Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.

Click the Apply Now button to complete our online addition please upload a cover letter and resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at

Hours: 37.5 hours per addition the Knauss School of Business offers two different compressed work schedule options following a 9/75 structure in which employees have 1 to 1.5 days off over every two-week period as well as a hybrid option for those positions that can complete some work remotely.

Closing date:September 8 2026

Note: External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience:

Manager