Content Marketing Manager, Demand Generation

About the Team

The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative editorial demo and adoption programs that connect OpenAIs products to concrete business value.

We partner closely with Product Marketing Demand Generation Customer Education Sales and other teams to create content that is useful on its own and supports the broader customer journey.

We value people who are eager to learn have a bias for action and look beyond the immediate deliverable. We build the tools systems and shared practices that help the whole team produce better work over time.

About the Role

Were looking for a Content Marketing Manager Demand Generation to turn foundational B2B messaging flagship narratives research launches events and product workflows into the right content for different industries lines of business audiences and stages of the customer journey.

Youll create content across webinars guides ebooks blogs customer proof and decision-enablement materials. Youll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch.

Youll work closely with Product Marketing which owns product positioning and messaging and Demand Generation which owns audience and channel strategy. Youll bring strong content judgment to that partnership: helping determine what should be created how it should be structured and how it can work across different contexts while preserving a coherent central narrative.

This is a senior individual-contributor role for a hands-on marketer writer and editor. It does not include people management or ownership of the broader content portfolio.

This is a hybrid role and will be based in San Francisco Monday through Wednesday. Thursday and Friday are work-from-home days with occasional in-office attendance as needed for live webinars.

In this role you will

• Partner with Product Marketing Demand Generation the Senior Narrative Writer the Adoption Content Marketer and Demo Studio to identify strong source material and define the content plan for priority programs.

• Create and adapt content across webinars flagship guides and ebooks thought-leadership blogs solution and buyer guides customer proof and decision-enablement materials.

• Turn core assets into reusable modules for specific industries lines of business use cases and executive practitioner and technical audiences.

• Develop awareness- consideration- and decision-stage versions of priority content while preserving the central narrative.

• Find the strongest narrative proof point or value proposition within complex source material and translate it into clear useful content.

• Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.

• Use audience and performance signals to improve how future content is structured packaged and reused.

• Establish repeatable frameworks templates and practices that increase the return on major content investments.

• Maintain strong editorial quality across a high volume of interconnected assets.

You might thrive in this role if you

• Have 7 years of experience in B2B content marketing editorial integrated campaigns or a related discipline.

• Are an exceptional writer and editor with a portfolio showing how you adapted substantive source material for different B2B audiences and contexts.

• Can translate complex B2B product and business subject matter into content that is clear without becoming simplistic.

• Know how to identify the strongest B2B narrative proof point or value proposition within a larger body of material.

• Have experience creating B2B content across industries business functions buyer groups or stages of the customer journey.

• Understand B2B audience and channel needs and can collaborate closely with Demand Generation without losing the integrity of the central narrative.

• Can create both high-quality individual assets and the systems that make future work faster and more consistent.

• Combine strong editorial judgment with speed precision and comfort working across a high volume of interconnected work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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Required Experience:

Manager