Content & Field Marketing Manager

Reports To: VP of Marketing

Position Overview

The Content and Field Marketing Manager is responsible for driving targeted awareness through high-impact content campaigns and programs. This role sits at the intersection of content creation and field marketingpartnering closely with Product Marketing BDR and Sales to create and distribute content that fuels sales outreach and pipeline generation.

This role owns execution across key growth channels including website social webinars events and outbound support. This marketer understands targeted growth strategies and is excited to use content proof points and storytelling to reach the right accounts not mass audiences. This role has meaningful ownership as an individual contributor with room to grow across marketing.

What Success Looks Like

• Content consistently supports sales outreach and pipeline generation
• Webinars and events drive meaningful engagement with target accounts
• Case studies and proof points are actively used across channels and by teams
• Campaigns are targeted intentional and measurable
• Strong collaboration with Product Marketing and Sales teams

Core Responsibilities

Content & Campaign Execution

• Create and publish content across marketing channels including website blog social email and campaigns
• Partner closely with Product Marketing to translate positioning messaging and proof points into demand-focused content
• Repurpose core narratives launches and customer stories into channel- appropriate assets

Customer Proof

• Manage a library of proof points customer quotes and product stats to centralize and ensure consistency across the organization. Leverage case studies testimonials and proof points across campaigns website content sales support and outbound efforts
• Partner with Customer Success to gain customer approval of data testimonials and more to help promote public visibility of top tier logos and partnerships.

Webinars & Events

• Partner with Product Marketing Sales and Customer Success to identify high-impact webinar and event opportunities as well as customer and industry speakers.
• Own virtual and in-person speaking strategy and execution including topic development promotion speaker identification and prep and follow-up. Includes post-event data recap and learnings documented and shared.
• Build a consistent thought leadership cadence sourcing topics drafting or ghostwriting content for executives and subject-matter experts and placing where target accounts will see it.

Digital Marketing

• Execute targeted digital programs focused on specific accounts segments or use cases
• Partner with BDR and New logo reps to support outbound outreach with relevant content messaging and campaign assets
• Create and own targeted outreach strategy that prioritizes relevance and personalization over volume
• Own LinkedIn as the primary social channel building a content cadence that drives brand awareness amplifies customer wins and fills webinars/events.

Performance Tracking & Optimization

• Track performance across content campaigns webinars and events
• Analyze results to understand what is driving engagement pipeline and conversion
• Use insights to iterate on content channels and campaign approaches

Who You Are

• Scrappy creative and resourceful. You find ways to make things happen based on what the business needs not what has been documented or done before.
• Three steps ahead. You anticipate what Sales and BDRs need before they ask and youve already handled it.
• Comfortable in a fast-paced startup environment where things move in days not weeks

• AI-first using technology to accelerate output without sacrificing content quality voice or originality Bias toward action youd rather ship learn and iterate high-quality output than wait for perfect.

Experience Requirements

• 36 years of experience in growth marketing demand generation content marketing or a related role
• Industry experience marketing to Healthcare Insurance or Higher Education executive buyers (bonus but not required)
• Experience executing targeted or ABM-style campaigns in a B2B environment
• Strong content creation skills including writing editing and repurposing content for different channels
• Experience running webinars virtual events or field marketing programs
• Experience partnering with sales or BDR teams to support outbound efforts
• Data-driven mindset with experience tracking and optimizing marketing performance

Cover Letter Requirements

To be considered for this role please include a cover letter with your application that addresses the following:

• Your salary requirements.
• Which Drips Core Value you believe you would embody the most and why. You can learn more about our Core Values by visiting our website.