Consumer Insights Lead (Design-to-Value)

As the Design-To-Value Insights Lead you will play a key role in supporting Fortune Brands internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.

This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality quality and cost efficiency without compromising on user experience. Youll apply strong research analytical and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.

Youll collaborate closely with product managers engineers designers and marketing partners as well as external research firms to execute studies that uncover actionable insights. This is a hands-on technical insights role focused on solving practical problems connecting data to real-world outcomes and enabling teams to apply insights in decision-making.

What you will be doing:

Consumer and Professional Research & Analysis

• Support Design to Value (DTV) initiatives through focused research that identifies cost quality and performance optimization opportunities in existing products for our consumer and professional channels
• Support the identification and development of newtoportfolio product innovation opportunities through the DTV project workstream
• Work with internal teams to define research questions and develop clear actionable learning plans
• Design conduct and synthesize insights from a range of research methodologiesincluding qualitative quantitative advanced analytics and AIdriven approachesto understand perceptions product usage and value drivers for both consumers and professionals
• Manage and coordinate research execution with internal partners and external agencies

Data Integration & Insight Development

• Combine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspective
• Analyze consumer professional competitive and category data to identify product improvement opportunities
• Translate findings into practical data-informed recommendations that balance consumer value with business goals

Collaboration & Support

• Partner closely with B2C and B2B Product Management Engineering and Design teams to ensure research insights directly inform DTV decisions
• Collaborate within Agile working pods to provide insights that support iterative testing and product refinement
• Maintain relationships with research vendors and ensure research methods meet quality and timing needs
• Communicate insights clearly to technical and non-technical audiences focusing on relevance clarity and next steps

Continuous Improvement & Technical Application

• Support the adoption of new research methodologies tools and analytic approaches to improve efficiency and depth of insight
• Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts
• Apply a technical data-informed mindset to prioritize opportunities that deliver measurable impact

Qualifications :

• 10 years of experience in consumer insights market research product innovation or related fields
• Bachelors degree in a related field and/or high school diploma/GED and relevant experience required
• Fluency in a range of research methodologies including qualitative quantitative advanced analytics and AI-driven approaches
• Demonstrated experience supporting new product innovation
• Experience in product and user-testing research - must have hands-on experience with multiple research methodologies
• Proven ability to design and conduct research with B2C B2B and professional audiences including experience managing specialized B2B research partners
• Demonstrated success to design and execute advanced analytic methodologies (e.g. discrete choice modeling) to address complex business questions
• Strong storytelling skills with the ability to distill complexity into inspiring actionable narratives
• Proficiency with DIY tools (e.g. Qualtrics Suzy Zappi Forsata UserTesting).
• Ability to synthesize complex data into clear actionable insights

Preferred Qualifications:

• Masters degree in a related discipline
• Experience applying Agile and AI-enabled research methods with direct experience in Agile sprint environments or product pods

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105000 USD - $165000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

Important Notice: Protect Yourself from Fraudulent Job Postings

To protect yourself from fraudulent job postings or recruitment scams please note that Fortune Brands job postings are exclusively hosted on our website at via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.

Remote Work :

No

Employment Type :

Full-time