Consumer Insights Director

Stand Together

Job Location:

Arlington, TX - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Stand Together is a philanthropic community that helps Americas boldest changemakers tackle the root causes of our countrysbiggest problems from education to the economy broken communities and toxic division among dozens of other pressing issues. We provide our partners with access to resources including funding thought leadership a network of peers and a playbook for applying proven principles to transform lives and society.

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding brand strategy messaging effectiveness and actionable research. This role will set the vision for the team establish best-in-class research capabilities and ensure insights meaningfully shape organizational strategy communications and audience engagement efforts.

The Director will lead a team responsible for consumer research audience segmentation persona development brand equity measurement and messaging and content testing. While this leader will oversee the overall research portfolio and manage a team of 46 researchers and strategists they will also personally lead high-impact research initiatives and serve as a senior strategic advisor across the organization.

The ideal candidate combines deep technical expertise in consumer insights with strong leadership strategic thinking and the ability to operationalize insights into scalable products frameworks and decision-making tools.

How You Will Contribute

Lead the Consumer Insights Function

Define and drive the vision strategy and roadmap for the Consumer Insights team.
Build and lead a high-performing team of 46 insights professionals fostering strong analytical rigor strategic thinking and execution excellence.
Establish research standards methodologies frameworks and processes that ensure consistent high-quality insights delivery across the organization.
Ensure research products outputs and recommendations meet organizational expectations for relevance rigor clarity and strategic value.
Prioritize research investments and align team efforts with organizational priorities and strategic objectives.

Consumer & Audience Research

Lead end-to-end consumer research initiatives to uncover audience motivations perceptions behaviors barriers and unmet needs.
Oversee qualitative and quantitative research programs using methodologies such as: Surveys Focus groups In-depth interviews Ethnographies Online communities Behavioral research Conjoint and segmentation analyses
Personally lead select high-priority or highly strategic research initiatives.
Continuously identify emerging trends shifts in audience sentiment and opportunities for deeper understanding.

Segmentation & Persona Development

Lead the development and refinement of audience segmentation strategies that inform organizational targeting engagement and communication approaches.
Translate complex research findings into actionable personas audience frameworks and journey maps.
Ensure segmentation and persona work is practical scalable and actively adopted by cross-functional teams.
Brand Equity & Perception Research
Oversee brand equity tracking and perception research to measure awareness trust favorability differentiation and relevance.
Provide strategic recommendations to strengthen audience connection and improve brand positioning.
Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

Messaging & Content Research

Lead messaging narrative and content testing efforts to evaluate audience resonance and communication effectiveness.
Assess how audiences respond to messaging frameworks tone framing storytelling and creative concepts across channels and formats.
Partner closely with communications marketing digital and creative teams to optimize messaging and audience engagement strategies.
Translate findings into actionable guidance for campaign development content creation and strategic communications.

Insight Activation & Strategic Influence

Ensure research insights are translated into clear compelling and actionable recommendations for leaders and stakeholders.
Build systems tools and reporting mechanisms that democratize audience understanding across the organization.
Influence strategic decisions through evidence-based insights and strong executive communication.
Serve as a trusted thought partner to senior leaders on audience strategy consumer behavior and communication effectiveness.

Team Leadership & Collaboration

Coach and develop team members to strengthen research capabilities strategic thinking and leadership skills.
Foster a collaborative curious and high-accountability team culture.
Manage external research vendors and agency partners as needed.
Collaborate cross-functionally to ensure insights are integrated into planning strategy and execution across teams.

What You Will Bring

10 years of experience in consumer insights market research audience strategy brand strategy or related fields.
Significant experience leading and developing high-performing research or insights teams.
Deep expertise in:
- Consumer and audience research
- Market segmentation and persona development
- Brand equity and perception research
- Messaging narrative and content testing
- Insight synthesis and strategic storytelling
Demonstrated success translating research findings into actionable strategies and organizational decisions.
Strong experience with both qualitative and quantitative research methodologies.
Experience influencing senior executives and leading cross-functional initiatives.
Enthusiasm to contribute to StandTogethersvision and principled approachto solving problems and a commitment to stewarding our culture which champions values including transformation and innovation entrepreneurialism humility and respect.

Standout Candidates Will Bring

Familiarity with behavioral science cultural insights and values-based communication strategies.
Experience building or scaling insights capabilities functions or research operations.
Experience with research and analytics platforms such as Qualtrics SPSS Tableau or similar tools.

What We Offer

Competitive benefits:Enjoy a 6% 401(k) match with immediate vesting flexible time off comprehensive health and dental plans plus wellness and mental health support through Peloton andTalkspace.
A meaningful career:Join a passionate community of over 1300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
Commitment to growth:Thrive in a non-hierarchical environment that empowers employees to discover develop and apply their unique talents.
Competitive compensation:Our approach rewards the value you create through competitive salaries and bonus opportunities allowing you toshare inthe success you help drive.

Our Values:Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM) a framework guided by the principles that drive human progress such as dignity openness and bottom-up empowerment. PBM empowers employees to be entrepreneurial to innovate and to continually drive transformation.

We believe diversity fuels creativity broadens knowledge and helps drive success. That is why were proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty dignity and respect.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Director

Stand Together is a philanthropic community that helps Americas boldest changemakers tackle the root causes of our countrysbiggest problems from education to the economy broken communities and toxic division among dozens of other pressing issues. We provide our partners with access to resources incl...