Community Manager, Consumer

Toast creates technology to help restaurants and local businesses succeed in a digital world helping business owners operate increase sales engage customers and keep employees happy.

The Consumer Growth team helps restaurants grow through consumer (guest) acquisition discovery engagement and retention across the Toast ecosystem. The future of restaurants is increasingly connected to consumer experiences; restaurants win when Toast connects them more directly with their guests. Our flagship consumer product Toast Local connects guests with great local restaurantsand building a real community around it is how that product earns love loyalty and word of mouth.

As Community Manager Consumer reporting into the Consumer Growth team you will build grow moderate and maintain Toasts organic social and community presence for our consumer branddistinct from and running in parallel with Toasts established B2B (restaurant-facing) brand. This is a hands-on high-ownership role for someone who lives on the platforms where guests actually spend their time and knows how to show up as a real voice not a corporate account.

Toast already has a powerful B2B brand that speaks to restaurant operators. The consumer brand is a different audience a different voice and a different job to be done: reaching everyday diners celebrating local restaurants and turning Toast Local into a name guests recognize and trust. Youll own how that consumer voice shows up organically across socialsetting the tone growing the following engaging the community and keeping it healthywhile staying coordinated with our Brand B2B social and influencer partners so the two brands complement rather than collide.

This is an ideal role if youre energized by building something from the ground up you have strong instincts for internet and hospitality culture and youd rather grow a genuine community than chase vanity metrics.

• Establish and grow Toasts organic consumer presence across the platforms where diners congregateInstagram TikTok and other emerging channelsas a voice distinct from Toasts B2B brand.
• Own the day-to-day: plan create and publish social-first content that celebrates local restaurants and drives awareness engagement and repeat usage of Toast Local.
• Develop a per-platform playbook for how the consumer brand shows upwhen to post when to reply when to stay silentand grow followers into an active engaged community.
• Balance speed with craft knowing when polished and when raw-and-real is the right creative choice for the platform and the moment.

• Actively engage the communityresponding to comments DMs mentions and conversations in a way that feels human warm and on-brand.
• Own moderation and community health: enforce community guidelines manage comment and message threads and escalate issues appropriately to keep the space safe positive and welcoming.
• Monitor sentiment and surface what the community is sayingcelebrating whats working and flagging risks or issues early.
• Show up consistently and reliably so the community always has a real presence to interact with.

• Define and protect a consumer brand voice that is separate from Toasts restaurant-facing B2B brand tuned to everyday diners rather than operators.
• Partner closely with Brand B2B Social Comms and Product Marketing to keep the two brands coordinated and complementaryconsistent where it counts distinct where it matters.
• Serve as a cultural barometer for the consumer brand identifying moments behaviors and trends worth participating inand knowing what not to do.

• Source and amplify user-generated content from guests and restaurants and help build tight relationships with creators in partnership with existing influencer teams.
• Turn real guest and operator stories into authentic shareable content that reflects the pride humor and rituals of dining out and hospitality.
• Share out relevant data and trends on consumer interest topics to establish Toast Local as a thought leader in this space.
• Test iterate and scale content formats and community tactics that grow the audience without losing authenticity.

• Define monitor and report on the metrics that matterfollower and community growth engagement quality sentiment share of voice and referral traffic to Toast Localrather than vanity metrics.
• Share insights and learnings with Consumer Growth Brand and Product partners to inform strategy content and product decisions.
• Use performance signals to continuously refine voice formats and channel mix.

• 3 years of experience in community management organic social or social content rolesideally for a consumer-facing (B2C) brand or app.
• You write in a voice that feels human (not corporate) and earns engagement and you move naturally across Instagram TikTok and emerging platforms.
• Hands-on experience building and growing an organic social presence from the ground upnot just managing a calendar.
• Strong instincts for internet and hospitality culture; you can explain why something resonates not just that its trending.
• Experience moderating online communities and managing engagement at scale with sound judgment on tone escalation and community safety.
• A self-starter comfortable operating in ambiguity and helping shape a function that is still evolving.
• Strong collaboration skills with the ability to coordinate across brand marketing and product partners while owning your own lane.
• A data-informed approach to prioritizationable to translate community and performance signals into clear decisions.
• Passion for the consumer experience and for helping local restaurants grow by connecting them with guests.

• Experience growing the consumer brand or community for a marketplace mobile app or local/hospitality business.
• Familiarity with community and social management tools and analytics platforms.
• Hands-on content creation skillsshort-form video photography or editing.
• Experience working alongside a distinct B2B brand or managing multiple brand voices in parallel.
• Experience in startups and/or companies experiencing hypergrowth.
• Background in food media hospitality or creator-led brands.

AI at Toast

At Toast one of our company values is that were hungry to build and learn. Webelieve learning new AI tools empowers us to build for our customers faster more independently and with higher quality. We provide these tools across all disciplines from Engineering and Product to Sales and Support and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; its a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract retain and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters changing needs. Learn more about our benefits at base salary range for this role is listed below. The starting salary will be determined based on skills experience and geographic addition to base salary our total rewards components include cash compensation (overtime bonus/commissions if eligible) equity and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.