Communications Lead Brand Communications

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Communications Lead within PNCs Corporate Communications organization you will be based in Pittsburgh PA Washington D.C. or Chicago IL.

The Brand Communications Lead is responsible for developing and driving the communications strategy including earned media and integrated paid communications campaigns that support PNCs national brand expansion and Brilliantly Boring philosophy.

This role oversees communications tied to national sports and entertainment sponsorships and brand campaigns ensuring all work is aligned to enterprise priorities and reinforces PNCs market position.

Working across PNCs 300-person Marketing and Communications organization this manager partners closely with brand marketing sponsorships media relations executive communications social internal communications external partners and agency teams to deliver integrated communications plans and campaigns that engage critical internal and external audiences increase national brand awareness and strengthen PNCs reputation.

Key Responsibilities:
Collaborate with key partners to set the strategic communications direction for PNCs national brand sponsorship and entertainment-related storytelling with a focus on earned media thought leadership and executive visibility.
Develop and execute integrated communications plans and campaigns that connect paid earned shared and owned channels and support broader marketing and brand objectives.
Translate business brand and national sponsorship priorities into clear compelling narratives that resonate with national media customers employees and other stakeholders.
Elevate PNCs brand story beyond traditional financial sports and marketing media creating breakthrough visibility in mainstream consumer outlets that build awareness relevance and reputation.
Serve as a senior counselor to executives and business partners providing strategic guidance on message development media engagement visibility opportunities and reputational considerations.
Lead proactive media strategy including story development reporter engagement interview preparation issues management and measurement of communications impact.
Champion consistent use of communications measurement and reputation tracking tools and partner with analytics teams to evaluate the impact of brand sponsorship and thought leadership initiatives.
Translate quantitative and qualitative reputation insights into strategic recommendations that enhance communications effectiveness strengthen stakeholder trust and support enterprise brand objectives.
Partner with internal teams and external agencies to ensure communications are coordinated high quality on brand and delivered with strong executional discipline.
Identify and activate opportunities tied to national sponsorships brand platforms market expansion and cultural moments that can elevate PNCs visibility and relevance.
Manage and develop communications talent fostering a team culture that is strategic collaborative creative and accountable.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Executes communications strategies that help drive business priorities.
• Supports the development of communication strategies; plans researches and develops content for complex communications initiatives.
• Identifies issues and opportunities and engages other parts of the organization to ensure strategic alignment clarity and accuracy of the message.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
• Implements and oversees activities including approval requirements in coordination with legal compliance finance risk and other key partners. Supports partnership with agencies third parties and internal business partners to coordinate the development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Branding Change Management Creative Process Design Thinking Digital Marketing Media Relations Prioritization Strategic Communication Planning Strategic Planning

Business Acumen Business Data Analysis Collaborating Copywriting and Editing Decision Making and Critical Thinking Effective Communications Effectiveness Measurement Influencing Media Channel Management Organizational Communications Planning: Tactical Strategic Storytelling

Roles at this level typically require a university / college degree with 5 years of industry-relevant experience. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

Base Salary: $91000.00 $202800.00

Salaries may vary based on geographic location market data and on individual skills experience and education.

Generally this opening is expected to be posted for two business days from 08/03/2026 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit.

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.