Clinic Marketing Specialist

Job Description

Title: Clinic Marketing Specialist

Region: U.S. East
Salary: $70000 Annual

Location: Hybrid Greater Philadelphia (with monthly visits to regional clinics)

What we are about:

Vos Collection is a network of North Americas premier medical aesthetics clinics bringing together 32 distinct clinic brands under a unified vision of elevated patient care and premium brand experiences. We are building a category-defining aesthetic brand one that combines the intimacy and expertise of individual clinic identities with the scale and ambition of an industry leading brand.

We believe that world-class patient experiences high clinical standards and modern marketing capabilities belong together. We are building the infrastructure the brand and the team to make that real.

What you are about:

The Clinic Marketing Specialist is responsible for supporting marketing and communications across a portfolio of Vos Collection clinics in the U.S. East Region and surrounding this role youll play an integral part in building relevancy and recognition for a diverse portfolio of clinic brands while gaining exposure to world-renowned physicians providers and innovators shaping modern medical aesthetics.

Reporting to the Regional Marketing Manager youll be a core contributor to the execution of clinic marketing strategies across channels helping activate marketing plans develop multi-channel campaigns identify opportunities and challenges and track KPIs and performance. This is a hands-on role with the opportunity to work across a broad range of marketing channelsincluding social email paid media websites CRM content and local marketingand develop a well-rounded understanding of how they work together to drive business results.

Were looking for a curious proactive self-starter who takes initiative asks questions and looks for ways to make things better. Youll have the opportunity to take ownership of assigned channels and marketing initiatives for the clinics in your portfolio using data and insights to make recommendations optimize performance and bring new ideas to the table. Youre comfortable working independently managing competing priorities and moving projects forward without needing to be told what to do at every step.

You are a natural problem solver who enjoys making an impact through day-to-day execution while also thinking beyond the task at hand. Youre interested in the why behind the work and look for opportunities to improve how we approach marketing. Youll contribute to the development of content toolkits processes and best practices that improve marketing outcomes across our Vos Collection network of clinics while continuing to build your skills and breadth across marketing.

Responsibilities:

Clinic Marketing Planning and Execution

• Support the Regional Marketing Manager in the development and activation of annual marketing plans and growth strategies for assigned clinics.

• Own the channel activation of clinic strategy across assigned channels translating broader priorities into actionable plans campaigns and content.

• Plan develop and execute multi-channel campaigns across owned marketing channels including email SMS organic social websites signage and in-clinic promotions.

• Integrate clinic promotions seasonal moments and new service or treatment launches into channel and campaign plans (e.g. Spring Sale BFCM).

• Plan and execute content creation across owned marketing channels including on-site content shoots clinic events and meetings within the region on a periodic basis.

• Assist in identifying and executing local partnerships sponsorships vendors and influencer collaborations based on strategic fit local relevancy and potential value.

• Own the planning and organization of channel workflows and timelines proactively planning ahead to ensure campaigns and content are developed and delivered consistently and on time.

• Assist in maintaining up-to-date creative assets and day-to-day clinic marketing and brand support including signage website updates print collateral and ad-hoc assets as needed.

Specialist Standards

• Help raise team output by sharing templates tools and best practices that improve quality consistency and efficiency across the Clinic Marketing team.

• Participate in campaign reviews and performance reporting contributing insights and recommendations for future optimizations.

• Report on relevant clinic marketing KPIs and work with the Regional Marketing Manager to review priorities.

Clinic & Cross-Functional Collaboration

• Develop strong relationships with regional Operations Clinic Marketing and in-clinic teams to build collaboration and ensure smooth execution and communication.

• Collaborate with Web/Content CRM and Performance Marketing teams to align messaging and amplify impact across channels.

• Participate in post-campaign analysis to measure effectiveness and provide actionable recommendations for future campaigns and channel optimization.

Additional duties and responsibilities may be added or modified as required throughout the course of your employment.

The Ideal Marketing Specialist Has:

• Minimum 3 years of experience in marketing (clinical and medical aesthetics industry is a bonus).

• Demonstrated ability to develop adapt and execute multi-channel marketing campaigns.

• Excellent communication and interpersonal skills with experience managing multiple stakeholders.

• Strong organization and prioritization skills with the ability to keep up to date on the status and needs of multiple unique clinics and meet deadlines.

• Demonstrated ability to take ownership of marketing channels or workstreams proactively managing plans timelines and execution.

• Comfort and adaptability with AI-assisted tools and evolving workflows.

• Proficiency in marketing platforms such as HubSpot Canva Adobe Asana Sanity Shopify etc. with the ability to quickly learn new tools and workflows.

• Ability to diagnose marketing challenges identify opportunities and develop practical solutions.

• Able to adjust plans in the face of performance issues or changing business needs regrouping with key stakeholders and willing to chart new paths.

• Commitment to improvement knowing that efforts can always get better through feedback iteration and experimentation.

• A growth mindset and genuine curiosity with a desire to continuously develop your skills and improve the team around you.

What Makes This Role Remarkable:

• Work remotely with flexibility and real autonomy over how you organize and approach your work.

• Own meaningful marketing channels and initiatives for a portfolio of clinic brands with the opportunity to shape how broader clinic strategies come to life across channels.

• Build broad hands-on marketing experience across social email SMS web content CRM local marketing and more while working alongside experienced marketing and cross-functional teams.

• Gain exposure to a growing premium brand network and work closely with aesthetic physicians and providers who are shaping the future of medical aesthetics through innovation artistry and patient care.

• Grow your skills and influence in a role where initiative ideas and continuous improvement are encouraged.

• Discounts on treatments and perks across the Vos Collection clinic network.