Category Development Manager

CATEGORY DEVELOPMENT

Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.

Build comprehensive knowledge of the products attributes strategies tactics and competitive trends in the marketplace for assigned categories online and offline.

Oversee the development and execution of online and offline assortment and merchandising optimization new product introductions seasonal programs and pricing/promotional planning and evaluation.

Leverage data from multiple sources to create impactful analytics and selling stories that identify risks opportunities and performance gaps including distribution assortment mix incrementality size shelving and placement.

Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translating insights into retail action.

Work effectively with Sales Marketing Shopper Marketing Shopper and Consumer Insights Brand eCommerce and other Category Leadership resources to establish lead and maintain performance management including streamlining reporting cadences macro assessments and opportunity gap analysis.

Guide the execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams.

Implement category development programs by leading dialogue with retailers focused on category growth opportunities.

Facilitate the customer business planning process by integrating with overall strategic business goals.

Turn insights into actions by executing analyzing and evaluating category plans and identifying key opportunities for Red Bull and retailers to capitalize on.

Present Red Bulls category credentials to key retailers in a compelling manner.

CATEGORY MANAGEMENT

Develop an unassailable level of Energy Category and broader beverage insights.

Provide leading-edge category management solutions by utilizing and understanding IRI and Nielsen syndicated scanning data household panel data market demographic data customer point-of-sale data loyalty data and systems used to generate information for category reviews.

Create develop and deliver regular category reviews plans and strategies with retailer partners.

Provide business analysis and insights on sales pricing and opportunity gaps for incremental volume.

Manage planogram creation and the store-level roundtable process for retailers ensuring best-in-class category execution.

ANALYSIS

Deliver analysis on new item introductions and performance.

Provide new product and package mix analysis.

Develop analysis to highlight merchandising effectiveness including display and promotion effectiveness.

Maintain and develop regular internal and retailer-specific scorecards and trackers.

Provide ad hoc category management reporting trend analysis customized reports and special project work directly to internal and external leaders as necessary.

Stay current on developments and best practices in Category Management pursuing the knowledge needed to improve departmental capabilities and professional agility.

Qualifications :

EXPERIENCE KNOWLEDGE & EDUCATION (IF APPLICABLE) REQUIRED

Bachelors degree in Business Marketing Management Accounting Data Analytics or a related field preferred.

A minimum of 35 years of experience in consumer goods retail or syndicated data with a focus on category management sales business analytics and/or shopper insights.

Extensive experience understanding utilizing and employing syndicated data customer card/POS data and panel data to drive internal and external wins through sales and share growth. Experience with data sources such as Nielsen Circana NPD Numerator 84.51 dunnhumby SPINS Stratum Spectra/demographics SPSOneScreen and Symphony Retail AI/EYC preferred.

Ability to distill complex data into simple stories.

Demonstrated ability to build indispensable collaborative partnerships with retail customers and internal business partners across functional teams.

Highly skilled in Microsoft Office Suite including Excel Word and PowerPoint.

Exceptional communication skills including verbal written and presentation skills.

Strong planning and organizational skills with the ability to manage multiple projects simultaneously.

Working knowledge of retail merchandising and in-store execution tactics.

CPCM certification Certified Professional Category Manager and/or Masters degree preferred.

Experience in sales and/or analytical sales support including driving face-to-face dialogue and initiatives preferred.

Additional experience managing relationships with third-party agencies including brokers and data and insight providers preferred.

Experience in beverages DSD is strongly preferred.

Additional analytical experience and competencies including Tableau Microsoft Access Power BI ProSpace SQL VBA and Alteryx preferred.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time