Category Advisor
Bentonville, AR - USA
Department:
Job Summary
RESPONSIBILITIES
Lead the design and optimization of space allocation frameworks for assigned retailers Front-End beverage business driving the development of data-driven space strategies that maximize category productivity enhance shopper experience and support sustainable growth across total single-serve beverages
Lead the development of assortment modular and space allocation strategies that optimize productivity across Front-End beverage destinations
Utilize category management principles shopper insights and space analytics to identify opportunities to expand Energys presence increase retailers share of total single-serve beverage sales and improve overall category performance
Own the evolution of Front-End beverage merchandising standards by developing scalable space solutions that improve visibility availability and purchase conversion
Analyze shopper behavior store execution and space productivity metrics to create best-in-class merchandising frameworks that enhance ease of shop and maximize return on retail space
Develop and champion a long-term vision for Front End total single serve beverage solutions that enhance convenience drive incremental purchases and improve overall trip conversion.
Influence future assortment and modular strategies to expand energys presence increase retailer market share of total single serve beverage and optimize productivity across Front End
Shape the future design placement and execution standards for impulse single serve beverage category destinations that elevate the shopper experience and drive profitable growth
Anticipate evolving competitive dynamics and proactively develop strategies that increase category productivity while supporting sustainable growth of the Energy segment and total single serve beverages.
Identify emerging shopper category and retail trends to inform future growth strategies and create competitive advantages for assigned retailer and Red Bull.
Assist in the development of holistic strategic category recommendations taking into account consumer and market trends assortment space merchandising etc.
Customer service and start-up mindset eager to elevate the entire Energy Drink Category utilizing a shopper-first approach
Create and lead shopper and category centric presentations founded in research and data analysis that support the retailers category performance objectives
Leverage Shopper and Consumer insights to identify key shopper groups or purposes within the channel to inform Walmart growth strategies
Apply third party research resources (including Luminate Customer Perception Numerator Mintel Kantar etc.) to inform and direct strategy for the retailer and the category
Qualifications :
- 5 years of experience analyzing/interpreting data and managing highly complex modular systems and thousands of planograms annually
- 3 to 5 years of experience of customer-facing Category Management (Category Advisor/Captain strongly preferred)
- Expert analytical and data interpreting skills space planning and planogram automation; ability to effectively teach upskill and mentor junior team members
- Strong communication and superior story telling skills using multiple sources such as primary and secondary research loyalty card and/or shopper panel as well as syndicated point of sale data (Circana/Nielsen)
- Strong communication and organizational skills; ability to deliver clear and concise information to both internal and external stakeholders
- Strong presentation skills and ability to influence and persuade others
- Strong working knowledge of JDA (Space Planning) and advanced MS Office (PowerPoint Excel etc.) including pivot tables slicers and formulas to automate and add value to reporting strong working knowledge of database systems; Tableau/Power PI a plus
- Self-starter detail oriented highly organized ability to multitask and work in a team-oriented environment
- Scintilla experience preferred
- Bachelors Degree preferred
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 - $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Full-time
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red BullÂ’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more