Campaign Specialist

Hearst Television is seeking a Campaign Specialist to be responsible for executing optimizing and reporting on digital advertising campaigns across a variety of channels. This role ensures that campaigns deliver against performance goals meet client expectations and leverage best-in-class targeting creative and measurement tactics. This role reports to the Senior Campaign Manager. This role requires in-office presence. The work location is in Charlotte NC at the Hearst Service Center.

Key Responsibilities

Campaign Execution & Management

• Coordinate with internal and offshore trafficking teams to set up launch and manage campaigns across multiple ad servers and DSPs.
• Oversee trafficking QA and pacing to ensure accurate and timely delivery.
• Troubleshoot campaign issues (tracking tags pixels discrepancies and pacing) and coordinate resolution with trafficking teams as needed.
• Collaborate with local sales managers and station leads through regular check-ins to review campaign pipeline pacing performance and address day-to-day questions.
• Provide technical support across products including On-Site Audience Extension Social and Native.
• Monitor daily performance and implement optimization strategies to improve KPIs (CTR CPA ROAS video completion rates viewability etc.).
• Deliver strategic insights and optimization recommendations aligned with client objectives and work with trafficking teams to execute changes.

Reporting & Insights

• Produce weekly and ad hoc performance reports with insights trends and actionable recommendations.
• Present results to internal teams and clients with clear data-driven narratives.
• Identify and disseminate learnings that inform future campaign strategies and proposals.
• Partner with Finance and Operations to support monthly billing and resolve discrepancies.

Qualifications

• 25 years of experience managing digital advertising campaigns.
• Proficient with major ad platforms Google Ad Manager (GAM) Meta DV360 or other DSPs etc.).
• Strong analytical skills including comfort working with metrics dashboards and Excel/Google Sheets.
• Experience with trafficking pixels UTMs and third-party tracking tools.
• Excellent communication and project-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with brand-safety tools verification platforms and attribution systems.
• Agency publisher or large media-organization experience.
• Understanding of SEO/SEM social strategy and content marketing.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization that fosters collaboration and communication ensuring that the content we create is authentic accurate and connected to the communities we serve.

Benefits

Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.

• Medical Dental Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ Health Services
• Additional benefits to meet your and your familys needs