Cadillac, Social Media Lead, Assistant Manager
Job Location:
Warren, OH - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description
Cadillac is building a modern global luxury brand that feels as distinctive insocialas it does on the road. The Social Media Lead AssistantManagerwill own day-to-day social strategy and execution for Cadillacs brand channels translating brand ambition into social-native stories thatelevate the brandandstrengthencultural relevance.
Reporting into the Cadillac Social Strategy Lead this role connects strategy to execution across evergreen campaign and tentpole moments (including key cultural events and brand partnership integration). You will lead our in-house and agency partners safeguard the brand across platforms and ensure that every post series and live momenthelpsCadillac stand out.
Were looking for a social media operator who can think like an editor producer and brand steward at once: comfortable in complex fast-moving collaborative environments fluent in auto and/or luxury and energized by building a social ecosystem that audiences seek outnot scroll past.
Key Responsibilities:
Strategy & Planning:Lead Cadillacs evergreen and tentpole social strategy execution aligned to brand and businessobjectives.
Content Calendar Management:Own the social content calendar end-to-end partnering with brand product experiential motorsports PR/comms media and analytics to align priorities and timelines.
Publishing & Channel Management:Oversee day-to-day publishing and channel operations (formats specs copy tagging collab posts live streams)in partnership with agency partnersensuring platform-native premium execution.
Agency & Maker Leadership:Brief and direct social agencies and internalsocial creativemakers from concept through delivery providing clear actionable feedback and managing scope timelines and deliverables.
Tentpole & Live Coverage:Lead real-time social coverage for priority events (e.g. launches cultural momentsctivations) including run-of-show and scenario planning.
Community & Social Care:Guidecommunity management approach for Cadillac channels in partnership with agencies and Social Care teams (tone of voice engagement priorities escalation paths).
Compliance & Risk Management:Route and align content with Legal Safety Risk and Brand (disclaimers alcohol and driving standards influencer disclosuresmusicand asset usage) and uphold platform and privacy policies.
Analytics & Optimization:Collaborate with Analytics and agencies on monthly/quarterly reporting KPIs and test-and-learn agendas; useinsights to refine content formatsand inform strategies.
Cross-Tier & Partner Integration:Coordinate with global and regional teams dealers and external partners to share social toolkits and assets enabling distributed channels while protecting Cadillacs brand standards.
Media Partnership:Collaborate with media and performance teams on paid social asset needs boosting plans and creative needs ensuring organic and paid feel cohesive across the funnel.
Brand Consistency:Ensure all Cadillac social channels reflect the correct brand positioning tone of voice and visual identity while adapting intelligently to each platforms native behaviors.
Requirements:
Experience:7 years in social mediawith significant ownership of brand channels experience in automotive and/orluxurystrongly preferred
Platform & Social Best Practices Expertise:Deep knowledge ofmajor social media platforms (Meta Instagram TikTokYouTube etc.)and current content and community behaviors withdemonstratedability to share social storytelling
Creative Passion:Strong understanding of brand language and tone of voice and articulation in social media space.
Project Management:Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
Adaptability:Self-starter capable of thriving in a fast-paced evolving environment.
Communication Skills:Exceptional written and verbal communication presentation and interpersonal skills.
Collaboration:Proven ability to run complex multi-stakeholder programs from brief to delivery with comfort leading agencies internal creative teams and cross-functional teams with clear priorities timelines and decisions
Proactive Approach:Initiative to drive results and problem-solve effectively.
Education:Bachelors degree required.
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Required Experience:
Manager
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