Business Experience Planning Advisor Customer Data Forensics

At PNC our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected valued and have an opportunity to contribute to the companys success. As a Business Experience Planning Advisor within PNCs Customer Data Forensics organization you will be based in Pittsburgh PA; Cleveland OH; Tysons Corner VA; or Washington DC.

Job Summary:

This is a senior-level individual contributor responsible for improving the quality governance usability and reliability of enterprise customer data. This role partners across business technology analytics risk and compliance to define customer data standards resolve data issues at the root cause and enable trusted customer data products for reporting analytics and modeling business decisioning customer experience and regulatory needs. The role also helps shape and deliver analytically ready datasets and reusable features that accelerate insight generation and decision solutions.

Key Responsibilities:

Customer Data Strategy & Stewardship
Serve as a subject matter expert (SME) for enterprise customer data concepts including customer identity householding customer hierarchies contact data consent/preferences and customer attributes.
Drive customer data definition alignment (business glossary critical data elements metadata) ensuring consistent meaning and usage across platforms and lines of business.
Contribute to customer data strategy and roadmap identifying opportunities to modernize customer data capabilities and reduce fragmentation.

Data Quality & Issue Management
Execute customer data quality management practices: profiling monitoring rule definition threshold tuning and performance reporting.
Lead investigation of data anomalies and recurring defects using structured root cause analysis; coordinate remediation with upstream/downstream partners.
Implement scalable controls and preventive measures (e.g. validation rules reconciliation checks exception handling automation) to reduce repeat issues.

Analytics Modeling & Decisioning Enablement
Partner with analytics and data science teams to translate business problems into data requirements analytically ready datasets and reusable features (e.g. customer identity household relationship and behavioral attributes).
Support model development and monitoring by improving data completeness stability and explainability; document assumptions transformations and known limitations for appropriate use.
Enable business decisioning use cases by defining customer data inputs for segmentation targeting credit/marketing decisioning personalization and next-best-action solutions.
Establish fit-for-purpose data quality checks for analytic pipelines (distribution shifts outliers freshness leakage risks) and coordinate remediation when thresholds are breached.
Collaborate with partners to develop KPIs and measurement approaches that connect data improvements to business outcomes (e.g. conversion retention risk performance operational efficiency).

Governance Controls & Regulatory Support
Support customer data governance routines including stewardship forums issue/decision logs and control evidence management to enable consistent trusted use of customer data across reporting analytics and decisioning.
Ensure customer data processes and controls align to risk audit privacy retention and regulatory requirements while supporting responsible innovation and scalable analytic consumption.
Produce leadership-ready reporting on customer data risk posture control health remediation progress and key metrics; highlight impacts to critical reporting models and decision solutions.

Data Enablement & Product Delivery
Partner with data engineering and product teams to define requirements for customer data solutions (MDM/EDS/APIs/data lake) including onboarding lineage analytic consumption patterns and performance/availability needs.
Support design and operationalization of trusted customer data products and feature sets (e.g. curated views golden records identity/household features) including documentation data contracts and consumption guidance.
Enable analytics operations and customer-facing teams by improving accessibility to reliable customer datasets and features advising on proper usage and accelerating time-to-insight/time-to-decision.

Cross-Functional Leadership
Act as a connector across business operations risk and technologytranslating business needs into data requirements and actionable delivery plans.
Mentor analysts/junior data stewards and promote standards playbooks and repeatable practices.
Influence without authority through clear narratives fact-based recommendations and proactive stakeholder engagement.

Preferred Qualifications:

Experience with Master Data Management (MDM) customer identity resolution probabilistic matching or householding solutions.
Familiarity with data governance frameworks and tools (e.g. Collibra/Alation Archer/GRC tools data cataloging/lineage platforms).
Experience supporting regulatory programs MRAs audit readiness and control evidence practices.
Experience supporting analytics and data science workflows (feature engineering cohort/segment analysis model inputs/outputs) and translating business decision needs into data solutions.
Familiarity with decisioning and measurement practices (e.g. segmentation strategies champion/challenger testing experimentation KPI design) and working with stakeholders to evaluate impact.
SQL proficiency and experience working in data lake / warehouse environments (cloud and/or on-prem).
Background in financial services data management or other highly regulated environments.

Core Skills & Competencies:

Customer data domain expertise (definitions lifecycle usage risks and controls)
Data quality management (profiling rule design monitoring thresholds reconciliation)
Root cause analysis & remediation leadership
Governance & control mindset (risk-based prioritization audit readiness responsible data use)
Analytics enablement (analytically ready datasets feature definitions metric/KPI alignment)
Decisioning & insight orientation (connecting data work to business outcomes; supporting model and decision solution lifecycle)
Requirements definition (business-to-technical translation; user stories; acceptance criteria)
Executive communication (clear narratives concise updates decision framing)
Collaboration & influence across business tech risk compliance and operations

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

• Collaborates cross-functional teams to improve business planning methods. Executes key line of business initiatives and growth strategies and programs that will drive line of business objectives. Demonstrates commitment to quality by delivering customer focus and appropriate risk management practices to customers and/or internal partners.
• Responsible for executing and implementing business planning processes. Helps to designs strategic plans based on forecasts and provides improvement recommendations.
• Understands business direction and needs and develops solutions roadmaps and assessment of potential business impacts. Identifies and executes opportunities that add value to the business and to achieve business goals.
• Works with key decision makers to ensure cross-business and cross-functional alignment and synergy.
• Serves as subject matter resource and advocate that influences the implementation of best practices and learning plans that meet business objectives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge skills and abilities for a role. Listed below are skills competencies work experience education and required certifications/licensures needed to be successful in this position.

Business Development Business Intelligence (BI) Competitive Advantages Competitive Strategies Data Integration Data Mining Strategic Planning

Accuracy and Attention to Detail Analytical Thinking Business Process Design Data Gathering and Analysis Effective Communications Influencing Planning: Tactical Strategic Problem Solving Strategic Thinking

Roles at this level typically require a university / college degree with 5 years of industry-relevant experience. Specific certifications are often lieu of a degree a comparable combination of education job specific certification(s) and experience (including military service) may be considered.

Bachelors

No Required Certification(s)

No Required License(s)

No Required or Preferred Language Assessments

Base Salary: $70000.00 $156000.00

Salaries may vary based on geographic location market data and on individual skills experience and education. This role is incentive eligible with the payment based upon company business and/or individual performance.

Generally this opening is expected to be posted for two business days from 08/25/2026 although it may be longer with business discretion.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature) dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption surrogacy and doula reimbursement; educational assistance including select programs fully paid; a robust wellness program with financial incentives.

In addition PNC generally provides the following paid time off depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year unless otherwise required by law; between 15 to 25 vacation days each year depending on career level; and years of service.

To learn more about these and other programs including benefits for full time and part-time employees visit.

If an accommodation is required to participate in the application process please contact us via email at . Please include accommodation request in the subject line title and be sure to include your name the job ID and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say Workday for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

PNC provides equal employment opportunity to qualified persons regardless of race color sex religion national origin age sexual orientation gender identity disability veteran status or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and for any registered role the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA) which prohibit the hiring of individuals with certain criminal history.

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.