Business Development & Marketing Liaison Skilled Nursing

Business Development & Marketing Liaison - Skilled Nursing

San Francisco Post Acute Skilled Nursing & Rehabilitation

Compensation: $130000 - $140000 annually Signing Bonus
Benefits: Medical Dental Vision PTO Paid Holidays 401(k) and more

San Francisco Post Acute is seeking an experienced energetic and relationship-driven Business Development & Marketing Liaison to help expand our referral network and grow facility census. We are looking for someone who can build strong partnerships open doors generate referrals and serve as an ambassador for our skilled nursing and rehabilitation services throughout the healthcare community.

This is an excellent opportunity for a motivated professional with experience in healthcare marketing admissions business development or post-acute care who thrives on relationship-building and achieving measurable results.

Position Overview

The Business Development & Marketing Liaison will be responsible for developing and maintaining referral relationships with hospitals physicians case managers discharge planners medical groups managed care organizations assisted living communities and other healthcare partners. The ideal candidate is a self-starter with excellent communication skills strong follow-through and a proven ability to grow admissions through strategic outreach and community engagement.

Key Responsibilities

• Develop and maintain strong referral relationships with hospitals physicians medical groups discharge planners case managers and community partners.
• Generate and maintain a steady pipeline of qualified referrals to support census growth.
• Conduct regular visits to hospitals physician offices healthcare organizations and referral sources throughout the market.
• Promote San Francisco Post Acutes skilled nursing rehabilitation and post-acute care services.
• Identify and pursue new business opportunities to increase admissions and community awareness.
• Coordinate facility tours and act as a primary point of contact for prospective referral partners.
• Attend networking events healthcare meetings community events and industry functions.
• Collaborate closely with Admissions Nursing Rehabilitation Social Services and Leadership teams to ensure a seamless referral and admissions process.
• Monitor referral activity admissions trends market conditions and competitor activity.
• Develop and implement marketing initiatives to strengthen the facilitys presence in the healthcare community.
• Maintain regular communication and follow-up with referral sources to build long-term partnerships.
• Provide leadership with ongoing updates regarding referral performance market opportunities and census development goals.

Qualifications

• Previous experience in healthcare business development marketing admissions community relations or a related role required.
• Skilled nursing rehabilitation post-acute care hospital home health hospice or senior care experience strongly preferred.
• Established referral relationships within the healthcare community are highly desirable.
• Proven track record of generating referrals and growing business opportunities.
• Excellent interpersonal communication presentation and networking skills.
• Strong organizational skills with exceptional follow-up and attention to detail.
• Self-motivated with the ability to work independently and manage a territory effectively.
• Professional appearance and ability to represent the organization positively in the community.
• Knowledge of healthcare terminology and post-acute referral processes preferred.
• Ability to travel locally for meetings networking events and business development activities.

What Success Looks Like

The successful candidate will help San Francisco Post Acute:

• Increase referrals and admissions.
• Expand and strengthen hospital and community partnerships.
• Develop new referral sources and business opportunities.
• Improve referral-source engagement and retention.
• Increase awareness of the facility throughout the healthcare community.
• Drive sustainable census growth and market presence.

Why Join San Francisco Post Acute

At San Francisco Post Acute we are committed to providing exceptional care while building strong partnerships throughout the healthcare continuum. Were looking for a results-oriented professional who enjoys networking cultivating relationships and making a measurable impact on facility growth.

If youre passionate about healthcare business development and want an opportunity to contribute to a growing organization wed love to hear from you.

Apply today and help San Francisco Post Acute continue to grow and serve our community.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other legally protected status.