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Business Development Manager, SLED Markets


Job Location:

New York City, NY - USA

Monthly Salary: Not provided by the employer
Posted: 22 October 2026 (4 days ago)
Application Deadline: 19 January 2027
Vacancies: 1 Vacancy

Job Summary

A leading manufacturer of Audiovisual Display systems is seeking anexperienced Manager of Business Development to grow its US-based Distribution &Reseller network.
Strong preference for candidates with previous experience in the SLED markets including k-12 and university markets.
Open to candidates located and have handled an extensive East Coast sales & channel partner territory.
Candidates should be within a one hour commute of a major US metro airport.
Regular Travel throughout the United States Canada Required.

Candidates must be located in the US.
No relocation or work via assistance offered.
No contractors or third-party recruiters please.

Position Objectives:
Grow revenue and increase profitability
Increase market share
Discovered new sales opportunities
Drive revenue and operational efficiencies
Recruit negotiate and secure sales agreements with leading North American resellers and
distributors
Enable incentivize and train reseller and distributor partners
Responsibilities:
Work directly with channel partners and distributors to promote the Audiovisual product lines.
Drive demand and close deals directly and via partners including leading VARs MSPs and distributors.
Develop sales plans complete with goals strategies deadlines and metrics.
Drive demand through effective marketing efforts including lead and demand
generation campaigns channel partner training and enablement.
Partner with management to proactively monitor and assess supply chain management to support forecasting and secure the availability of the rightproducts for the customers.
Secure new reseller agreements with leading AV/IT or ProAV VARs byleveraging existing business network and personal relationships.
Broaden reseller network by targeting other leading VAR/VAD/MSP/DMR firms withmarketing messages promotions sales enablement direct solicitation and othertactics.
Identify and execute on new sales opportunities e.g. new markets applications verticals geographies partnerships.


Experience Education and Skills Requirements:
Bachelors degree or equivalent experience.
8-10 years of experience in the AV/IT or ProAV technology market.
Previous experience in the SLED markets including some (NOT ALL!) state county and munipial governments local law enforcement first reponders and emergncy management K-12 and university markets.
5-7 years of experience in a revenue-responsible Business Development roleholding direct target responsibility (quota-carrying) such as Direct-to-SLED sales Channel Management Channel Sales or similar role inIndirect/channel/Distribution sales business models.

  • Preferably extensive selling experience as Vendor into VARs VADs MSPs DMRs.
  • Extensive personal network of contacts in (Pro)AV markets; VARs VADs DMRs and display manufacturers and other relevant (pro) AV hardware vendors.
  • Highly motivated and target driven with a proven track record in sales growth anddevelopment.
  • Excellent selling communication and negotiation skills.
  • Relationship management skills and ability to build and extend productive business partnerships.
  • Strong technical and market knowledge in Audiovisual and Media Technology System Integration and Distributions sales.
  • Effective listening skills a professional telephone manner exceptional
  • communication interpersonal and organizational skills.
  • Ability to articulate a value proposition.
  • Ability to build relationships with Sales organizations and internal customers.
  • Technical support for new business acquisition including development oftechnology messaging/demos and alignment of product strategy.
  • Participate at industry events through presentations speaking engagements
  • panel engagements and other trade show activities.
  • Excellent knowledge of MS Office and familiarity with CRM practices such as SFDC or Hubspot