Business Analyst, Integrated Demand Center, AWS Marketing, IDC Analytics

The IDC Analytics team is looking for a strong analytically minded Business Analyst to own end-to-end analytics that drive AWS Marketings demand generation this role you will design measurement frameworks develop reports and dashboards and deliver actionable insights that directly influence campaign investment decisions and pipeline outcomes. You will serve as the connective tissue between marketing stakeholders and technical teams - translating complex business questions into structured analytical plans building scalable reporting solutions and ensuring that the right data reaches the right decision-makers at the right time. The ideal candidate is comfortable operating independently thrives on solving ambiguous analytical problems and brings a passion for using data to drive marketing effectiveness at scale.

Key job responsibilities
Own the design and delivery of analytics for one or more marketing workstreams (e.g. campaign measurement channels analytics pipeline attribution or lead scoring)
Build and maintain dashboards and automated reports in QuickSight providing self-serve visibility to marketing partners
Write complex SQL queries to extract transform and analyze large-scale marketing datasets
Partner with marketing program managers and channel owners to translate business questions into structured analytical plans
Author and own Business Requirement Documents (BRDs) that bridge the gap between marketers and technical teams working with D:SE (Data Science & Engineering) and S&O (Strategy & Operations) to build and enhance performance dashboards
Leverage AI tools (such as Kiro IDE Amazon Quick and MCP integrations) to accelerate analytical workflows automate repetitive reporting and enhance data exploration
Build AI-powered automations and lightweight applications for data validation report generation acceleration and A/B testing model development
Identify trends anomalies and opportunities in campaign performance data; proactively surface insights to stakeholders
Contribute to ETL pipeline development and data quality initiatives using tools like Alchemy
Document methodologies and socialize findings through written narratives (6-pagers flash reports)

A day in the life
Your main focus is turning marketing data into clear answers. Most mornings youll check dashboards to see how campaigns perform dig into anomalies and share findings with the marketers running those campaigns before they even ask. Youll write SQL against large datasets to deep dive and do root cause analysis - connecting top of funnel metrics to revenue impact. Youll partner with teams to translate their questions into structured analytical plans and use AI tools to automate reporting validate data and speed up your workflows. When something interesting surfaces you wont wait to be asked - youll bring it to the table.

About the team
The Integrated Demand Center (IDC) is AWS Marketings unified function for planning delivering and measuring demand generation at scale. The IDC Analytics team sits within Demand Services the shared services arm powering campaign execution and innovation. We generate actionable insights across the IDC delivering analytics custom reporting and clear recommendations that help teams optimize performance strengthen adoption and accelerate revenue impact. Our work spans configuring dashboards defining and monitoring delivery KPIs translating business requirements into technical specifications supporting steering reviews and QBRs and partnering with marketers to transform complex data into data-driven decisions at strategic tactical and operational levels.

- Bachelors degree or equivalent
- 5 years of business analyst data analyst or similar role experience
- Experience with data visualization using Tableau Quicksight or similar tools
- Experience in writing complex highly-optimized SQL queries across large datasets
- Demonstrated use of AI-assisted tools (coding assistants AI IDEs LLM-based agents) to generate analytical outputs and improve productivity

- Experience working with industry tools including Salesforce Marketo and online analytics packages
- Experience building data pipelines or automated ETL processes
- Experience defining requirements and using data and metrics to draw business insights
- Experience in B2B marketing analytics demand generation or SaaS/cloud industry
- Experience with Adobe Analytics Adobe Experience Platform (AEP) or Customer Journey Analytics (CJA)
- Experience building AI automation or apps that streamline data validation reduce report generation turnaround times or enable self-serve A/B testing

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 130100.00 USD annually