Buick & GMC Retail Marketing Assistant Manager

Job Description

TheRole

The Retail Marketing Team is responsible for leading the Brands retail go-to-market strategy developing impactful consumer messaging and driving execution across national regional and dealer-level channels. This role serves as a key liaison between Marketing Sales Regional Operations agency partners and leadership teams to ensure alignment of retail campaigns incentive communications and customer engagement initiatives.

The ideal candidate brings a blend of strategic thinking project leadership and cross-functional collaboration to help position the Brands most important products and programs in the marketplace. This is an opportunity to work on an iconic automotive brand within a fast-paced highly collaborative and dynamicenvironment.

What YoullDo

• Support and execute the Brands retail go-to-market strategy messaging and campaigndeployment.

• Lead monthly retail marketing processes including incentive offer coordination retail messaging creative reviews approvals and assetdeployment.

• Develop and execute focus vehicle and promotional strategies to support key business objectives and salespriorities.

• Manage relationships with multiple agency partners responsible for creative development digital advertising CRM paid search display advertising dealer website content and broadcastmedia.

• Serve as the primary liaison between Retail Marketing and key stakeholders including: Brand Teams Regional Directors and Regional Marketing Managers Retail Planning Finance Incentives and Pricing Teams Legal Counsel Dealer and Field Operations Teams.

• Lead the creation review and deployment of retail marketing assets across Tier 1 Tier 2 and Tier 3channels.

• Serve as a subject matter expert in digital retail marketing tactics including dealer websites display advertising CRM social media and paidsearch.

• Collaborate with dealer-facing teams to ensure go-to-market strategies are effectively executed at the locallevel.

• Support customer relationship marketing (CRM) audience strategy execution performance monitoring andoptimization.

• Assist in the development and execution of Local Marketing Associations (LMAs) market-specific advertising initiatives co-op programs and promotionalactivities.

• Manage retail marketing governance processes including style guides dealer exception procedures and program compliancerequirements.

• Monitor campaign performance and leverage data-driven insights to optimize marketing effectiveness and businessoutcomes.

• Develop executive presentations and communications that translate marketing performance and business results into actionableinsights.

• Lead and manage multiple projects simultaneously while ensuring alignment quality and timely execution acrossstakeholders.

• Support special projects and strategic initiatives as business needsevolve.

Your Skills & Abilities (RequiredQualifications)

• Bachelors degree or equivalent years of relevant experience in lieu of adegree.

• 4 years of experience in automotive marketing sales sales operations planning product management or related fields.

• Proficiency in Microsoft Office Suite including Excel andPowerPoint.

• Knowledge of automotive retail marketing incentive programs dealer operations and the competitive automotivelandscape.

• Ability to travel up to10%.

What Can Give You a Competitive Advantage (PreferredQualifications)

• Experience in Automotive Retail Marketing or working directly with dealer networks field teams or regional operations organizations.

• Experience with CRM customer lifecycle marketing audience segmentation or digital marketingstrategies.

• Experience managing creative media or marketing agencyrelationships.

• Knowledge of Tier 1 Tier 2 and Tier 3 automotive marketingstructures.

• Experience supporting local market advertising regional marketing programs or dealer-fundedinitiatives.

• Demonstrated experience leading complex projects and managing multiple priorities in a fast-paced environment.

• Strong strategic thinking and problem-solving capabilities with the ability to balance long-term goals and day-to-day execution.

• Ability to influence and collaborate across diverse cross-functional teams and external partners.

• Strong communication presentation and stakeholder management skills.

• Experience managing agency partners vendors and third-party organizations.

• Ability to synthesize data from multiple sources and develop compelling business recommendations.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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