Brand Marketing Manager

A growing manufacturing company is seeking an experienced Brand Marketing Manager to take ownership of its brand across every customer touchpoint. This role will serve as the central point of accountability for brand integrity ensuring that every asset campaign and public facing interaction reflects a consistent and compelling company identity.

Reporting to the VP of Marketing the Brand Marketing Manager will lead a team of graphic designers and content developers while overseeing brand strategy creative production messaging positioning reputation and customer reviews. This individual will work closely with leadership and teams throughout the organization to ensure the brand is represented consistently across digital print retail showroom and customer facing materials.

The ideal candidate has a strong eye for both visual and written content excellent leadership skills and the ability to combine creative direction with high level brand strategy.

Key Responsibilities:

Develop maintain and evolve company brand guidelines including visual identity tone of voice and usage standards

Ensure consistent brand execution across digital print retail showrooms and customer facing materials

Lead and manage graphic designers and content developers

Establish review and approval processes for brand and creative content

Oversee creative production from initial concept through final execution

Manage relationships with photographers videographers agencies and production vendors

Build and maintain a centralized library of brand and creative assets

Own and develop the companys messaging framework value proposition and market positioning

Ensure consistent messaging across marketing sales and communications

Support PR strategy media opportunities and reputation management

Monitor brand sentiment and identify potential reputation risks and opportunities

Develop strategies to monitor and improve customer ratings and reviews

Analyze feedback and brand performance to identify opportunities for improvement

Partner with leadership and departments across the organization on brand strategy and execution

Qualifications:

5 years of experience in brand management marketing and creative direction required

Strong understanding of brand strategy messaging and market positioning

Experience leading creative teams and managing the production process

Experience with PR and reputation management

Exceptional attention to detail with a strong eye for visual and written consistency

Excellent communication and stakeholder management skills

Ability to influence and collaborate with teams across multiple departments

Strong organizational and project management abilities

Passion for design creative development and brand building

Location: Newark NJ On Site

Type: Full time

Schedule: Monday through Thursday 8:00 AM to 5:00 PM; Friday 8:00 AM to 1:00 PM

Salary: $150000 to $200000/year

To apply send your resume to

with the subject line:

Brand Marketing Manager Job ID #3659723

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