Brand Manager Light Duty Lubricants Strategy & Innovation (LATAM)
Charlotte, NC - USA
Job Summary
Why Valvoline Global Operations
At Valvoline Global Operations were proud to be The Original Motor Oil but weve never rested on being first. Founded in 1866 we introduced the worlds first branded motor oil staking our claim as a pioneer in the automotive and industrial solutions industry. Today as an affiliate of Aramco one of the worlds largest integrated energy and chemicals companies we are driven by innovation and committed to creating sustainable solutions for a better future.
With a global presence we develop future-ready products and provide best-in-class services for our partners around the world. For us originality isnt just about where we began; its about where were headed and how well lead the way. We are originality in motion.
Our corporate valuesCare Integrity Passion Unity and Excellenceare at the heart of everything we do. These values define how we operate how we treat one another and how we engage with our partners customers and the communities we serve. At Valvoline Global we are united in our commitment to:
Treating everyone with care.
Acting with unwavering integrity.
Striving for excellence in all endeavors.
Delivering on our commitments with passion.
Collaborating as one unified team.
When you join Valvoline Global youll become part of a culture that celebrates creativity innovation and excellence. Together were shaping the future of automotive and industrial solutions.
This position will be based at our Lexington Kentucky location. To create greater consistency across locations and opportunities for teams to collaborate in person beginning in the first half of 2027 the new global standard will be four days per week in the most locations this will be Monday through Thursday with Friday remaining optional in the office.
How You Make An Impact
The Brand Manager for Light Duty Lubricants Strategy & Innovation (LATAM) is responsible for Valvoline Global Operations light duty portfolio in the Americas with direct focus on the LATAM business. The role is the conduit between the regional business units and the supply chain to drive organization growth. This role will input to and drive the global and Americas strategy at a regional level. The Brand Manager will utilize global processes (Innovation Master Plan creation New Solutions Development target margins etc.) that have been created to build cross functional collaboration.
This role will facilitate the success of LATAM through the below three pillars.
- Product Discovery - identifying regional customer unmet needs
- Product Planning - creating the regional innovation roadmap
- Product Development - New Solutions Development Process.
Key Responsibilities Include
- Product Discovery: Work in concert with the Sr. Brand Manager to utilize market enterprise and business unit data to build a vision of the global future for the VGO commercial and industrial product portfolio. Drive consumer research to create research plans that will identify consumer unmet needs and answer critical business questions to unlock innovation pathways. Constantly ideate against strategic business questions. Evaluate the competitive landscape and identify portfolio gaps and claims opportunities. Develop claims that drive product superiority and overall Valvoline competitive advantage.
- Product Planning: Create a long-term product portfolio vision for LATAM. Develop a 5-year innovation road map (product package portfolio) that is aligned to the corporate and business unit strategies. Maintain the road map based on market and business unit trends. Help prioritize product related projects for the organization. Be the center of excellence for VGO innovation.
- Product Development - Follow the New Solutions Development stage gate process for all new initiatives. Create gate documents for all products on the innovation master plan. Lead key initiatives globally to drive international harmonization of the Valvoline product portfolio. Cross-connect between all Valvoline segments to deliver single solution branding and product promises for customers & consumers. Conduct Strategic Portfolio Reviews in accordance with annual timelines to determine long term strategic fit vs. competition along with market opportunities for innovation refinement.
- Regional Partnership: Become integrated into the daily operations of the LATAM business to ensure all customer and consumer needs are understood and fed back into the above planning process. Ensure business partners in LATAM view this role as a key connected partner to help deliver results grow Valvoline and support local business acceleration.
What Youll Need
- Bachelors Degree in Marketing Business or related field
- Minimum 5-7 years of experience in brand management product marketing product management or commercial strategy.
- Ability to demonstrate intellectual curiosity asking thoughtful questions and exploring emerging customer needs market trends technologies and possibilities to uncover opportunities that may not yet be obvious.
- Analytical thinking to identify unmet needs evaluate opportunities and make informed product and innovation recommendations.
- Understands the financial drivers behind product and portfolio decisions including target margins pricing business cases investment requirements and commercial viability.
- Manages multiple innovation initiatives across different stages of development balancing priorities timelines resources and dependencies while maintaining focus on the regional innovation roadmap.
- Demonstrates ownership and a strong bias for action driving innovation initiatives through the New Solutions Development process and overcoming obstacles to bring new solutions to market.
- Builds strong cross-functional partnerships across the organizaion regional business teams Supply Chain Product Sales Finance and global stakeholders to move innovation initiatives from customer need through commercialization.
What Will Set You Apart
- MBA preferred or other relevant degrees
- Bilingual in Spanish
Benefits That Drive Themselves
- Health insurance plans (medical dental vision)
- Health Savings Account (with employer-base deposit and match)
- Flexible spending accounts
- Competitive 401(k) with generous employer base deposit and match
- Incentive opportunity*
- Life insurance
- Short- and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Employee discounts
- PTO Buy/Sell Options*
- Tuition reimbursement*
- Adoption assistance*
- Terms and conditions apply and benefits may differ depending on position or tenure
#LI-MW1
Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued respected and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind regardless of race color religion age sex national origin disability genetics veteran status sexual orientation gender identity or any other legally protected characteristic.
We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process please contact us at:.
Email:
This contact information is solely for accommodation requests. For inquiries about application status please use the appropriate channels listed in your application materials.
Are You Ready to Make an Impact
At Valvoline Global were looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us Apply today.
Requisition ID: 2660
Required Experience:
IC
About Company
Get the protection you need from Valvoline, with the original motor oil since 1866, car lubricants and future ready products and services for partners around the...