BDC Representative – Sales

BDC Representative Automotive Sales Support
New & Used Car Sales Harr Motor Group
Worcester MA $19$31/hr includes weekly bonus $500 Sign-On Bonus

Harr Toyota is one of the most recognized Toyota dealerships in Central Massachusetts and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR you will be the first voice our customers hear handling inbound and outbound leads setting quality appointments and delivering a customer experience that reflects the Toyota standard of excellence. This is a high-energy phone-forward role with strong earning potential and real room to grow.

• Competitive hourly base pay plus performance bonuses
• Paid training including Toyota product knowledge
• Clear path for growth within the BDC and across Harr Auto Group
• Supportive team environment with engaged leadership
• Health benefits and childcare reimbursement up to $100/week
• 2 weeks PTO after 90 days

Department: Harr Toyota Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time Rotating schedule including some weekends

Compensation: Hourly base performance-based incentives

Location: Worcester MA

• Handle inbound and outbound calls texts and emails for new and pre-owned Toyota sales leads promptly and professionally
• Convert leads into quality showroom appointments using proven BDC communication techniques
• Follow up with unsold uncontacted and unsatisfied leads according to BDC cadences
• Confirm appointments and conduct courtesy reminder calls to increase show rates
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly KPIs including contact rate appointment rate and show rate
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
• Stay informed on current Toyota models incentives and promotions to speak confidently with customers
• Participate in team meetings BDC trainings and ongoing performance coaching

• Strong verbal and written communication skills confident and engaging on the phone
• Positive competitive mindset with a drive to hit and exceed targets
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
• Prior BDC call center sales or customer service experience preferred
• Automotive industry experience a plus but not required we will train the right candidate
• Familiarity with CRM software is a plus (DriveCentric experience a bonus)
• Professional reliable and a strong team player

Harr Toyota has been serving the Worcester MA community for decades as a trusted destination for new and pre-owned Toyota vehicles. As part of Harr Auto Group we are committed to building a team that reflects our community and delivers an outstanding experience to every customer who walks through our doors.