AVP, Marketing Strategy

Job Posting End Date: October 30

When you join the team at Unum you become part of an organization committed to helping you thrive.

Here we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout lifes moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this we provide:

• Award-winning culture

• Inclusion and diversity as a priority

• Performance Based Incentive Plans

• Competitive benefits package that includes: Health Vision Dental Short & Long-Term Disability

• Generous PTO (including paid time to volunteer!)

• Up to 9.5% 401(k) employer contribution

• Mental health support

• Career advancement opportunities

• Student loan repayment options

• Tuition reimbursement

• Flexible work environments

And thats just the beginning

With 10000 employees helping more than 39 million people worldwide every role at Unum is meaningful and impacts the lives of our customers. Whether youre directly supporting a growing family or developing online tools to help navigate a difficult loss customers are counting on the combined talents of our entire team. Help us help others and join Team Unum today!

The AVP Marketing Strategy leads the development and deployment of highly effective marketplace positioning and messaging for the Unum brand in the United States. This role manages the market-facing brand offering and the product marketing approach for key strategic initiatives in addition to shaping the brands thought leadership. This role leads a direct team of marketing strategists and an indirect team of content creators to build the foundational elements of the Unum value story and the primary tools for delivering that story in the marketplace.

Principal Duties & Responsibilities

• Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
• Lead creation of critical market-facing brand assets and content inclusive of high-level value stories key brand storytelling assets and thought leadership territories/anchor pieces
• May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets
• Indirectly manage a cross-functional team of content creators and producers to develop materials described above
• Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
• Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements market brand business parameters and product positioning
  

Job Specifications

• Bachelors degree required with 10 or more years experience in related fields
• Leadership skills required particularly ability to influence and partner with senior executives
• Strong strategic marketing capabilities and customer-centric mentality required
• Deep experience in brand management and product/solution marketing required
• Ability to direct design oversee conduct and analyze results of market research required
• Ability to lead teams in the creation of high-quality persuasive thought leadership content and sales collateral required
• Communication and interpersonal skills required with the ability to structure and deliver presentations clearly crisply and compellingly
• Excellent listening partnering influencing and communications skills required
• High level of initiative and drive for results required

#LI-MF1

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Unum and Colonial Life are part of Unum Group a Fortune 500 company and leading provider of employee benefits to companies worldwide. Headquartered in Chattanooga TN with international offices in Ireland Poland and the UK Unum also has significant operations in Portland ME and Baton Rouge LA - plus over 35 US field offices. Colonial Life is headquartered in Columbia SC with over 40 field offices nationwide.

Unum is an equal opportunity employer considering all qualified applicants and employees for hiring placement and advancement without regard to a persons race color religion national origin age genetic information military status gender sexual orientation gender identity or expression disability or protected veteran status.

The base salary range for applicants for this position is listed below. Unless actual salary is indicated above in the job description actual pay will be based on skill geographical location and experience.

$114100.00-$215700.00

Additionally Unum offers a portfolio of benefits and rewards that are competitive and comprehensive including healthcare benefits (health vision dental) insurance benefits (short & long-term disability) performance-based incentive plans paid time off and a 401(k) retirement plan with an employer match up to 5% and an additional 4.5% contribution whether you contribute to the plan or not. All benefits are subject to the terms and conditions of individual Plans.

Company:

Unum