Automotive Business Development Manager

Scranton Chevrolet of Norwich Norwich CT
Full-Time On-Site Interviewing and Hiring Now

Scranton Chevrolet of Norwich is looking for a creative hands-on Automotive Marketing Manager who can turn vehicles people and everyday dealership moments into content customers want to watch.

Were hiring now available to interview immediately and ready for the right person to start ASAP.

This role is for someone who can spot a story on the showroom floor write a compelling hook shoot and edit the video choose the right music publish it and learn from the results. Youll have room to bring your ideas to life and make a visible impact on our Norwich dealership.

Scranton Chevrolet of Norwich serves customers shopping for Chevrolet and pre-owned vehicles in southeastern Connecticut. Were part of the Scranton family of dealerships alongside Scranton Motors in Vernon.

The familys automotive legacy began in 1952 and continues today under its third generation of leadership. That history gives us deep roots in Connecticut. At Norwich youll help introduce that legacy to new customers while showing them the people and personality behind this dealership.

Video will be a major part of your work. Youll plan shoot edit and publish content such as:

• Chevrolet and pre-owned vehicle features and walkarounds
• Short-form videos Reels and YouTube Shorts
• Customer delivery moments and ownership stories
• Salesperson and employee spotlights
• Behind-the-scenes dealership content
• Promotions events and community involvement
• Service and vehicle ownership tips
• New concepts you identify and develop

You should be comfortable using editing pacing captions graphics sound effects and music to turn raw footage into content that holds attention and fits the platform.

Youll write scripts opening hooks captions and calls to action that give customers a reason to keep watching and take the next step. Youll work closely with the Norwich sales and leadership teams to find stories worth telling and help employees feel confident on camera.

Youll plan and manage content across relevant channels including Instagram Facebook YouTube TikTok and other platforms that reach our customers. Youll build a content calendar adapt creative work for each platform follow emerging trends and test new ideas.

Your goal is to reach people who are likely to shop with or service their vehicle at Scranton Chevrolet of Norwichwhether theyre looking for a Chevrolet truck or SUV considering a pre-owned vehicle or getting to know our dealership for the first time.

Youll track video performance engagement website traffic inquiries leads and other available measures of customer interest. Youll use those results to improve the next campaign and help the team understand which ideas are creating real opportunities.

Required:

• Experience in marketing social media digital content video production advertising or a related field
• Strong video editing skills and examples of content youve created
• Ability to develop video concepts scripts hooks captions and calls to action
• Experience creating and publishing content for major social platforms
• Comfort shooting content on-site and collaborating with employees and leadership
• Strong organization communication and follow-through
• A portfolio or links to videos social content or campaigns youve produced

Huge plus:

• Fluency in Spanish and/or Chinese including Mandarin or Cantonese
• Experience creating or adapting marketing content for multilingual audiences
• Automotive or dealership marketing experience
• Familiarity with Chevrolet or other General Motors brands
• Photography videography or on-camera experience
• Experience with Adobe Creative Suite Premiere Pro Final Cut Pro CapCut Canva or similar tools
• Experience with paid social advertising analytics and lead generation

Youll have the chance to shape how our Norwich dealership shows up online and in the community. Youll work directly with the people whose stories youre telling bring ideas to leadership and see the results of your work close to home.

We offer competitive compensation medical dental and vision insurance a 401(k) paid time off employee discounts professional development and opportunities for career growth within the Scranton family of dealerships.

We are available to interview immediately and hope to have the right person start ASAP.

Please include links to your portfolio videos social media work or campaigns. If you already have an idea for a Scranton Chevrolet of Norwich video wed love to hear it.

Apply today and help us make Scranton Chevrolet of Norwich a dealership people know before they walk through the door.