Audience Strategy Analyst

Job Title: Audience Strategy Analyst 
Location: Remote
Employment Type: Full-time 
Industry: Analytics/Marketing/Technology
Experience Level: Mid-Level

About the Role

We are seeking a Audience Strategy Analyst to to support the development and execution of data-driven
audience strategies across digital marketing channels. This role will focus on audience segmentation personalization customer journeys campaign analytics testing and optimization using first-party data.

The ideal candidate will combine strong SQL and analytical capabilities with digital marketing expertise and the ability to translate complex data into meaningful insights business narratives and actionable recommendations.

The role requires close collaboration with Analytics Marketing Technology and other business stakeholders and requires availability during US business hours.

Key Responsibilities

  Lead and support strategic audience segmentation personalization and customer journey initiatives using first-party data.
Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness
and customer engagement.
Use advanced SQL to extract analyze validate and interpret customer audience and campaign data.
Perform campaign reporting and analytics including A/B testing statistical significance analysis incrementality
measurement trend analysis and performance evaluation.
Translate complex analytical findings into clear business narratives insights and actionable recommendations.
Partner with technical and business teams to define audience requirements and ensure accurate execution across
relevant marketing platforms.
Identify operational process and data gaps and recommend improvements to maintain data quality and integrity
across platforms.
Monitor audience and campaign performance and identify opportunities for optimization.
Collaborate with cross-functional stakeholders across Analytics Marketing Technology Operations and other
relevant functions.
Develop and maintain reporting and dashboards to provide visibility into audience and campaign performance.
Effectively communicate analytical findings and recommendations to both technical and non-technical stakeholder

Qualifications :

Required Qualifications Preferred Qualifications

Advanced SQL skills and demonstrated experience working with large and complex datasets.
Experience leading or supporting audience segmentation personalization and customer journey strategies.
Strong experience working with first-party customer data.
Experience with digital marketing campaigns across both owned and paid channels.
Strong understanding of campaign measurement reporting and testing methodologies.
Hands-on knowledge of A/B testing statistical significance incrementality trend analysis and data interpretation.
Ability to convert data and analytical findings into meaningful business recommendations.
Experience identifying operational or data gaps and implementing process improvements.
Strong analytical problem-solving organizational and stakeholder-management skills.
Strong written and verbal communication skills with the ability to work effectively across technical and business teams.

Tools & Technology
Snowflake or other SQL databases
Customer Data Platforms (CDP)
Salesforce Marketing Cloud or other email service providers
Media advertising platforms such as Meta and Google
Adobe Experience Platform (AEP) - preferred
Adobe Customer Journey Analytics (CJA) - preferred
Tableau and/or Domo - preferred

Reporting Structure
The Audience Strategy Analyst will report to the Director - Analytics or to another leader/designated reporting manager as assigned by the Company based on organizational and business requirements.

Work Schedule & Collaboration
The successful candidate must be available to work in alignment with US business hours. The role requires regular collaboration with US-based stakeholders technical teams business partners and other cross-functional teams. The individual should be comfortable operating in a dynamic environment managing multiple priorities and adapting to evolving business campaign and analytical requirements.

Additional Information :

Compensation Disclosure

The base salary range for this position is $100K - $125K annually. This range reflects the base pay that we reasonably expect to offer for the role across our hiring locations.

Final compensation will be determined based on a combination of factors including but not limited to:

• Geographic location (state and city of residence)
• Overall professional experience
• Directly relevant experience
• Education and certifications
• Industry knowledge and expertise
• Skills and competencies

In addition to base pay this role may be eligible for performance-based bonuses or incentive pay or commissions which are not included in the listed base salary range.

WNS complies with all applicable federal state and local pay transparency laws including those in California Colorado New York Washington and Illinois. Where required by law we will provide additional details about compensation and benefits to qualified applicants.

Benefits Overview

Our benefits package includes (but is not limited to):
- Medical dental and vision insurance
- Paid time off (PTO) holidays and sick leave
- 401(k) with company match or other retirement plan
- Life and AD&D Insurance
- Employee Assistance Program
 

Equal Opportunity Employer Statement

WNS is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity or expression national origin age disability genetic information veteran status or any other status protected under federal state or local law.

We also provide reasonable accommodations to individuals with disabilities and for sincerely held religious beliefs in all aspects of employment including the application process.

Remote Work :

Yes

Employment Type :

Full-time