Audience Growth Marketing Specialist

This role is based in our Washington D.C. Newton MA or New York NY office.

This is an exciting opportunity to blend creativity with analytics experiment with emerging channels and directly impact the growth trajectory of a leading B2B media portfolio. Youll work alongside collaborative teams that value innovation continuous learning and measurable results.

This role will report to the Senior Audience Growth Marketing Manager based in the DC office and work across the Audience Development team as required to support our goals.

What youll do

Drive Audience Acquisition & Engagement

• Plan execute and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email paid social organic social display advertising and emerging channels
• Create compelling audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs such as engagement and work cross-departmentally on related initiatives

Campaign Analytics & Optimization

• Monitor campaign performance in real-time identifying optimization opportunities to improve conversion rates engagement metrics and cost efficiency (CPL/CPC)
• Conduct A/B testing and experimentation to uncover insights that inform future strategies
• Provide actionable reporting and recommendations to stakeholders highlighting key wins learnings and growth opportunities

Launch & Scale New Initiatives

• Support go-to-market strategies for new editorial product launches special projects virtual events and partnership initiatives
• Experiment with and validate new marketing channels to expand audience reach
• Contribute to strategic audience development projects that enhance discovery retention and lifetime value of our readers

Audience Experience & Support

• Help manage subscriber communications and inquiries through newsletter inboxes ensuring timely professional responses
• Advocate for subscriber needs and contribute to improving overall user experience

Cross-Functional Collaboration

• Partner closely with Editorial Product and wider Audience Development teams to align campaigns with content strategies and business objectives
• Share insights trends and best practices in team meetings to foster a culture of continuous improvement
• Provide flexible support on ad-hoc projects as team priorities evolve

Success Metrics

• Audience Growth: Consistent but smart increase in newsletter subscribers and qualified leads across all publications understanding and evaluating growth from within specific target reader segments
• Campaign Performance: Measurable improvements in conversion rates engagement metrics and cost per lead/click
• Channel Innovation: Successful testing validation and scaling of new marketing channels and tactics
• Operational Excellence: Timely campaign execution accurate reporting and responsive subscriber support

Qualifications :

Required Experience & Skills

• 1-2 years executing integrated marketing campaigns across social media (paid specifically) email and display channels
• Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry.
• Familiarity with analytics and campaign reporting platforms (Google Analytics Tableau Looker or similar)
• Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail

Highly Desirable

• Experience with graphic/video editing tools (Canva or similar)
• Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua Sailthru etc)
• Experience working in agile or collaborative project management environments

Personal Attributes

• Data-driven mindset with strong analytical and problem-solving skills
• Resourceful and comfortable taking initiative 
• Collaborative team player with excellent communication skills
• Curious and eager to experiment with new tools channels and strategies
• Strong organizational and project management capabilities

Tools Youll Use

• Email & Marketing Automation: Sailthru Eloqua Lytics (CDP) Unbounce
• Analytics & Reporting: Google Analytics Tableau Google Data Studio Looker
• Project Management: Asana JIRA Microsoft Suite
• Social Media: LinkedIn Facebook Instagram YouTube X/Twitter Reddit
• Creative & Content: Canva internal brand asset management tools
• Content Management: SCM Sailthru CMS 

Additional Information :

TechTarget Inc. doing business as Informa TechTarget including its subsidiaries is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color sex (including pregnancy) age national origin or ancestry ethnicity religion creed sexual orientation gender identity or expression status as a veteran and basis of disability or any other federal state or local protected class. This policy applies to all terms and conditions of employment including but not limited to hiring training promotion discipline compensation benefits and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. 

Informa TechTarget complies with the Americans with Disabilities Act (ADA) as amended by the ADA Amendments Act and all applicable federal state or local law. 

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

Our benefits include: 

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with a philanthropic organization
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves 
• Time out: Open Vacation plus 10 national holidays and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more 
• Recognition for great work with global awards and kudos programs 
• As an international company the chance to collaborate with teams around the world 

The salary range for this role is $65000- $71000 based on experience.

This posting will automatically expire on September 25 2026.

Remote Work :

No

Employment Type :

Full-time