Associate Marketing Data Scientist

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Job Description:

Marketing Science is an applied science team within The Walt Disney Company Marketing organization. The team is interdisciplinary and cross-functional. Members of the team draw on knowledge and expertise from a wide range of academic disciplines but primarily in areas related to applied mathematics and the social sciences in order to advance data-driven marketing at The Walt Disney Company. Depending on their backgrounds and interests they may engage in market research experimentation forecasting causal measurement optimization or data-related automation and data product development. Marketing Science is a part of Performance Marketing at The Walt Disney Company and is closely integrated with Performance Marketing operations. Members of the Marketing Science team generally learn about the advertising and marketing technologies that connect these operations in order to find opportunities to improve marketing effectiveness.

We are seeking an Associate Marketing Data Scientist to join the Marketing Science team at Disney. Members of the Marketing Science team generally fall within one or more functional areas as described in the Specializations section below. A person in this role is an individual contributor who is developing expertise in one or more functional area and has attained significant capabilities so as to be able to help complete tasks within those functional areas with supervision. You are expected to be developing knowledge in media marketing and entertainment.

The role reports to a VP Marketing Science and is based in Celebration FL

You Will / Responsibilities:

As an Associate Marketing Data Scientist you will work within the following specializations:

Research and Consumer Insights Specialization:

• Overseeing or carrying out all aspects of quality market research including overseeing proper sampling assigning sample weights participating in survey / research design and validating survey programming.
• Designing innovative research studies that uncover not only consumer trends and behavior but also the beliefs values and motivations of consumers
• Using discrete choice models and other advanced analytic techniques to better understand the way consumers make decisions
• Using unsupervised learning models and other advanced analytic techniques to produce and evaluate data-driven customer segmentations for various marketing purposes
• Synthesizing audience and consumer insights into compelling narratives for business stakeholders in The Walt Disney Company Marketing organization
• Overseeing consumer research collected as part of brand lift studies
• Coordinating work with other research teams at The Walt Disney Company

Marketing Measurement and Valuation Specialization:

• Troubleshooting problems with existing media measurement solutions including problems that arise from changes in the martech or adtech measurement ecosystem (e.g. iOS14 update cookie deprecation etc.)
• Consulting with business stakeholders within TWDC media team (or adjacent teams within TWDC Marketing) to design business processes or campaign architectures that achieve better results on various media platforms including DSPs (DV360 The Trade Desk Amazon DSP etc.) or walled gardens (YouTube Facebook Twitter TikTok etc.)
• Consulting with business stakeholders within TWDC media team (or adjacent teams within TWDC Marketing) to precisely formulate media business problems that might benefit from data-driven solutions
• Using knowledge of media measurementincluding but not limited to knowledge of pixels SDKs server-to-server integrations media platform APIs and identity graphsto design measurement solutions for media business problems
• Translating media business problems into formal problems that can be solved by technical teams
• Validating whether proposed solutions and existing products successfully address media business problems
• Overseeing design execution and analysis of A/B tests in order to evaluate the effectiveness of media / marketing exposure across different dimensions
• Designing interpreting or otherwise using formal models (e.g. marketing mix models attribution models) to measure causal effects of marketing or media
• Building financial valuation models of marketing or media performance in order to demonstrate the value created by application of scientific approaches or uncover additional areas for improvement
• Using concepts and principles of economics to better understand the effects of competition on marketing
• Using concepts and principles of economics or finance to better understand the effects of marketing on the lifetime value of movies

Statistics Data Science and Optimization Specialization

• Using knowledge of statistics machine learning and AI to solve technical and research problems including problems related to experimental and research design
• Developing and interpreting the results of new formal models to forecast or predict business outcomes
• Developing and interpreting the results of new formal models (e.g; marketing mix models attribution models etc) to measure causal effects of marketing efforts or paid media
• Overseeing the maintenance and improvement of existing statistical and machine learning models
• Prototyping data pipelines or tools to automate the creation and/or deployment of knowledge gained from statistical models machine learning models or artificial intelligence
• Formulating and solving optimization problems
• Applying understanding of concepts and principles of optimization to evaluate and improve media and marketing performance
• Formulating and solving formal optimization problems
• Effectively leveraging big data and cloud computing technologies to address business questions

AI ML Analytics and Data Engineering and Technology Specialization

• Architecting designing and building data products using foundational data sets that are regularly refreshed by data engineering teams
• Developing and maintaining code for data products
• Consulting regularly with business stakeholders and data product owners or managers on current data assets and data strategy in order to ensure that the right data is acquired maintained and used properly to solve recurring media and marketing problems within the entertainment and media industries
• Leveraging business knowledge from business stakeholders to provide specifications and requirements to technology and data engineering teams for ingesting transforming and cleaning foundational data sets that can be leveraged downstream for building data products
• Providing documentation and instruction to other scientists engineers or analysts about how to use data products to automate and scale data-retrieval generation of data results data-driven recommendation or data-driven decision-making
• Leveraging business knowledge from business stakeholders to integrate and transform data from various foundational data sets as required to create successful data products
• Using code and technology to build data pipelines or tools to automate the creation and/or deployment of knowledge gained from statistical models machine learning models or artificial intelligence
• Monitoring and overseeing the deployment maintenance and improvement of the statistical and machine learning models and optimization routines embedded in data products
• Building machine learning models statistical models or optimization routinesespecially for the purposes of automating and scaling taskswhile leveraging the expertise of others to ensure that best data and decision science practices are followed
• Implementing bespoke rigorous methodologies in order to systematically solve marketing problems in repeatable ways
• Working directly with business stakeholders analysts and researchers to develop code to implement bespoke rigorous analytic or business processes in order to systematically provide insights or recommendations in repeatable ways
• In concert with the Marketing Technology team designing and building GenAIpowered data products that transform raw multimodal data into actionable insights predictions and userfacing experiences
• Architectingendtoend AI systemsthat combine classical ML deep learning vector search retrievalaugmented generation (RAG) and other techniques to deliver reliable scalable intelligence
• Translating ambiguous product and business problems intoAIfirst solutions defining data requirements modeling approaches and success metrics
• Building and maintainingdata pipelines and feature storesthat support realtime and batch inference for GenAI and ML workloads
• Implementingevaluation monitoring and observabilityframeworks for GenAI systems including hallucination detection bias analysis latency/cost optimization and model drift
• Coordinating work with other science and technology teams at The Walt Disney Company

You Will Have / Required Qualifications:

• Desire to learn about media and marketing and the overall entertainment / media industries
• Demonstrated experience with organizing prioritizing and balancing concurrent projects and sustainment activities
• Demonstrated experience with acquiring organizing cleansing manipulating and merging large volumes of data
• Demonstrated experience with performing exploratory quantitative analysis
• Demonstrated experience with fitting evaluating and interpreting relevant statistical or machine learning models
• Demonstrated experience with Python
• Familiarity with SQL using GenAI-powered tools for coding Tableau or other data visualization tools cloud computing services and CI/CD and GitLab or GitHub
• Desire to learn about the martech and adtech ecosystem
• Strong business acumen in addition to strong technical skills
• Demonstrated potential for developing strong creative problem-solving decision-making and critical thinking skills
• Demonstrated strong interpersonal skills including ability to partner with others to handle multiple priorities in a rapidly changing environment
• Demonstrated strong written and verbal communication skills
• Ability to work independently as well as across teams in a diverse international collaborative environment

Preferred Qualifications:

• Proficiency with Python and experience with SQL
• Demonstrated experience using GenAI-powered tools for coding
• Demonstrated experience with Tableau or other data visualization tools
• Demonstrated experience using big data technologies for data scienceparticularly Spark
• Proficiency in acquiring organizing cleansing manipulating and merging large volumes of data

Required Education:

• Bachelors degree with significant academic exposure to formal or quantitative methods
  • Demonstrated academic achievement in statistics and probabilitytypically involving graduate-level coursework
  • Further demonstrated academic achievement in areas related to specialization:
    • Research and Consumer Insights: relevant areas include (but are not limited to) psychology sociology and marketing
    • Marketing Measurement and Valuation Specialization: relevant areas include (but are not limited to) cognitive science economics applied statistics and business
    • Statistics Data Science and Optimization: relevant areas include (but are not limited to) statistics data science applied mathematics and operations research
    • AI ML Analytics and Data Engineering and Technology: relevant areas include (but are not limited to) computer science and applied mathematics.

Preferred Education:

• Graduate degree (Masters or Doctorate)with significant graduate-level academic exposure to formal or quantitative methods

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at hiring range for this position in Celebration FL is $92900.00 to $124500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package in addition to the full range of medical financial and/or other benefits dependent on the level and position offered.

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