Associate Manager, Growth Marketing

Be Part of Whats Next

We are seeking a creative and analytical Associate Manager Growth Marketing to join our team. This role is ideal for someone with an interest in performance marketing digital media and data-driven decision making who is eager to grow their skills in a fast-paced environment.

The Associate Manager will support the planning execution and optimization of marketing campaigns that drive subscription lead generation & commerce growth across multiple Hearst brands including Runners World Womens Health and Mens Health. This includes supporting paid media campaigns testing acquisition strategies analyzing performance and partnering cross-functionally to identify opportunities to grow audiences and revenue.

About Hearst Magazines (Why Us)

Hearst Magazines is one of the worlds largest lifestyle media companies with a portfolio of 30 brands that inspire inform and entertain audiences across print digital social video and commerce. Our trusted brands connect with millions of consumers through compelling storytelling innovative experiences and industry-leading content. Join a collaborative team where creativity curiosity and innovation come together to shape the future of media.

Key Responsibilities (What You Are Doing)

• Support the planning and execution of growth marketing initiatives aligned with brand and business objectives.
• Execute and optimize multi-channel marketing campaigns including paid media to drive subscription email acquisition and ecommerce growth.
• Coordinate creative development and testing with Editorial and Creative teams to improve campaign performance and audience engagement.
• Monitor campaign performance and recommend optimizations to improve CPA CPC and other key acquisition metrics.
• Develop reports and analyze campaign data to uncover trends insights and opportunities for continuous improvement.
• Support go-to-market planning for key business initiatives through audience strategy channel planning and testing recommendations.
• Collaborate with cross-functional partners across Editorial Membership Design and Analytics to execute marketing initiatives and achieve business goals.
• Explore and leverage AI-powered tools to enhance campaign planning creative testing reporting and marketing workflows while identifying new opportunities to scale growth.

Qualifications (What Were Looking For)

• 1 years of experience in growth marketing digital marketing paid media or a related field.
• Basic understanding of paid media and customer acquisition across platforms such as Meta and Google.
• Ability to interpret performance data and use insights to optimize marketing campaigns.
• Strong written and verbal communication skills with exceptional attention to detail.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Collaborative mindset with the ability to build strong cross-functional partnerships.
• Curious proactive and eager to learn new marketing strategies technologies and AI-powered tools.
• Bachelors degree or equivalent practical experience in marketing communications business or a related field.
• This role is based in New York and follows a hybrid work schedule.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary for this role is $66300$70000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst is an equal opportunity employer. We are committed to fostering a diverse equitable and inclusive workplace where all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression national origin age disability protected veteran status genetic information or any other characteristic protected by applicable federal state or local law. We value diverse perspectives and are dedicated to creating an environment where everyone can thrive.