Associate, Growth Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industrys leading on demand pay solution DailyPay uses an award-winning technology platform to help Americas top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City with operations throughout the United States as well as in Belfast. For more information visit DailyPays Press Center.

The Associate Growth Marketing (email) is a marketing specialist for DailyPays user communications product. Reporting to the Director of B2C marketing the role is responsible for managing and executing end-to-end communications campaigns across email/sms/push focused on adoption our consumer suite of products inclusive of On-Demand Pay DailyPay Card cash back and marketplace products. This role will play a pivotal role in the strategy and growth across our newly launched marketplace product Perks. Perks provides employees with hand-picked deals on lifes biggest expenses helping them save thousands of dollars and improve their financial wellness. Perks delivers tangible savings on things like phone bills insurance subscriptions and more empowering users to maximize their budgets. The role will help drive engagement & adoption of our consumer products through a mix of process and growth campaigns matrixed across R&D Product Marketing Partner Success Data and Operations. This is a hands-on and operational role to determine strategy tactics and implementation.

The ideal candidate has a user engagement & retention or data-driven growth/marketing background with very strong analytical skills and a keen eye for detail. The role requires high proficiency with end-to-end email marketing execution inclusive of copy email design user segmentation builds email automation QA and reporting.

• Maintain a high-velocity campaign calendar responsible for building and deploying multiple campaigns weekly across various user segments

• Manage and implement growth campaigns and A/B tests across all client communications (email SMS push notifications) using Iterable

• Take over ownership of ongoing campaigns we currently have in market

• Own all core aspects of email campaign production (design HTML/CSS adjustments building complex user segments setting up journey logic and being a master QA-er)

• Contribute to hitting revenue and KPI targets

• Prepare data reports and analysis of all campaign results used by departments across the company

• Work with Operations Customer Success Marketing and Product to support the business with everything they need to generate value from growth campaigns

• Serve as the go-to technical expert for our campaign execution platform (Iterable) understanding its nuances to ensure flawless deployment

• 1-3 years experience in growth and email marketing preferably from a B2C marketplace tech and/or finance company

• Demonstrable hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g. Iterable Braze Salesforce Marketing Cloud etc.)

• Experience in e-commerce or financial services consumer products

• A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy

• Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders

• Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment translating campaign briefs into finished products

• An obsession with detail and meticulous ability to test for accuracy rendering across devices and correct link tracking before every launch

• HTML/CSS experience a major plus

• Exceptional health vision and dental care

• Opportunity for equity ownership

• Life and AD&D short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

High-performing cultures arent built in silos they thrive on partnership. At DailyPay we Commit Together to an inclusive professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members dont live single-issue lives and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.

In our high-trust environment we empower you to Challenge Norms. Weve created a space where it is safe to ask difficult questions disrupt the status quo and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others we arrive at better more innovative results.

We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty celebrates the unique lived experiences of its people and thrives on collective success youll find it here.

If you require reasonable accommodation for any aspect of the recruitment process please send a request to . All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.

Required Experience:

IC