Associate Director, Research & Analytics

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With over 600 thinkers doers and makers across every cultural corner of the world the agency offers a full-service channel-agnostic approach and a deep connection to the people places and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev Coca-Cola Macys Marriott International McDonalds Verizon and Visa.

160over90 is part of Publicis Groupe. Follow our story at

160over90 a Publicis Sport company is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With 700 thinkers doers and makers across every cultural corner of the world the agency brings a full-service channel-agnostic approach with deep expertise in partnerships experiential marketing and cultural strategy.

From global sponsorships and brand partnerships to live experiences and content 160over90 helps leading brands show up meaningfully in culture and measure the impact of those moments on brand and business outcomes.

Our Research & Analytics team sits at the center of this work helping uncover insights that guide the right partnership choices values the opportunity and measures the impact partnerships deliver across brand business and audience.

Role

As an Associate Director you will play a key role in leading and executing projects for 160over90s clients. Youll support at each stage of the client lifecycle from audience profiling partnership identification & valuation through to measurement of impact.

This is a cross-functional role that requires strong collaboration with strategy account and analytics teams as well as direct interaction with clients.

This position is ideal for someone who can independently manage projects contribute to strategic thinking and elevate the quality of research outputs across the team. They will also be able to lead a small team to effectively deliver projects and serve as a leader and role model.

• Combine Publicis Sports Sponsorship Intelligence expertise with additional research tools to help inform strategy positioning and partnership opportunities.

• Deliver partnership valuations that inform decision making and support contract negotiation.

• Support the development of reporting and measurement outputs including performance summaries and dashboards in collaboration with analytics partners.

• Provide support to account teams when making informed recommendations to clients based upon their objectives market trends sponsorship measurement value drivers potential opportunities etc.

• Contribute to business development and help identify opportunities to expand research scope and impact.

• Lead a small team to ensure that projects are produced according to client need SOWs and budgets.

• Monitor trends in the sports entertainment and technology landscapes to keep team members and executives up to date and identify new opportunities.

• Contribute to positive team culture to foster high performance efficient processes and ongoing professional development.

• BA/BS degree or equivalent experience required.

• 6 years of business strategy consulting research or agency experience (preferably in the sports/entertainment industry). Must have a deep knowledge of sponsorship and the sports industry.

• Experience working with secondary and syndicated research tools (e.g. GWI YouGov social listening earned & owned media analysis media value & exposure data etc.)

• Proficient in Microsoft Suite particularly with PowerPoint Word and Excel.

• Must be proficient with partnership valuation techniques and associated data.

• Familiarity with brand measurement campaign analytics or media performance is a plus.

• Proficiency in statistical and analytical techniques (e.g. segmentation regression modelling) is a plus.

• Ability to communicate professionally in both a written and verbal context with the ability to tell compelling client-ready stories.

• Ability to synthesize multiple data sources into clear actionable insights and strategic recommendations.

• Attention to detail ability to work with deadlines and ability to coordinate across multiple departments.

• Intellectual curiosity and propensity to learn new subjects quickly.

• Proven experience in collaborating across teams and lines of business within large organizations including influencing partners and working with diverse teams.

• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.

• Ability to lead a team in a comprehensive and organizational manner.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.