Associate Director, Relevance Strategy

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric culture obsessed discipline where we dive deep into audience insights media trends cultural shifts and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumers world to life through the use of qualitative and cultural mining plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve clients business problems.
• Stay abreast of the competitive landscape as it pertains to data human centered research and scalable qualitative insights delivering meaningful results for our clients.
• Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedias ability to culture hack at speed and transform our clients businesses.

• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations as appropriate.
• Facilitating brainstorms workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear compelling and persuasive communications to all stakeholders.

• Brief creative teams for ideation and help facilitate brainstorms and workshops.

EXPERIENCE/KNOWLEDGE REQUIRED

• 5 - 7 years experience with strategically building brands at a top agency working for Fortune 500 clients - must have experience understanding the intersection of business strategy consumer insights and digital behavior in grounding big purposeful ideas.
• Ability to use the proper tools necessary to review qualitative quantitative research and behavioral data to draw and interpret insights.
• Collaborate with the people of an organization fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities discerning a clear path forward and acting upon them swiftly.

This position is currently designated as hybrid and is subject to the Companys workplace attendance and in-office work requirements as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion to disqualify a candidate from consideration withdraw a conditional offer of employment or terminate employment if it discovers a candidate provided false misleading or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race color religion creed sex (including pregnancy childbirth reproductive health decisions or related medical conditions) sexual orientation gender identity or expression national origin ancestry age disability genetic information marital status military status veteran status citizenship or immigration status (as permitted by applicable law) or any other characteristic protected by applicable federal state or local law.