Associate Director, Paid Social

We Are Rosie is seeking a senior paid social practitioner to join an embedded WPP Media team supporting LAIKA Studios the stop-motion animation studio behind Coraline ParaNorman and Kubo and the Two Strings throughout their 2026 theatrical release cycle. This is a high-visibility full-time engagement embedded within a cross-channel paid media team at one of the most creatively distinctive studios in the industry.

As the Paid Social Associate Director you will serve as the senior paid social voice on the team owning channel strategy across Meta TikTok and YouTube directing the Paid Social Manager and partnering directly with the Client Activation Director to deliver performance against LAIKAs theatrical marketing KPIs.

This is a full-time engagement (40 hrs/week) starting June 15 2026 through December 31 2026. West Coast hours are required the client is based in Portland OR and the WPP team is in Los Angeles.

Key Responsibilities 

Campaign Strategy & Client Partnership

• Serve as the senior paid social point of contact within the WPP embedded team working alongside the Client Activation Director to build integrated cross-channel campaign strategy for LAIKAs 2026 theatrical releases
• Partner with WPP Media and LAIKA stakeholders to translate studio marketing objectives challenges and KPIs including awareness intent and ticket sales into actionable paid social strategies
• Own paid social investment architecture across Meta TikTok and YouTube: audience strategy creative frameworks budget allocation pacing and channel prioritization
• Lead strategic planning for all phases of the theatrical release window: from talent announcements and trailer drops through wide release and awards season

Execution & Team Leadership

• Direct and mentor the Paid Social Manager on day-to-day campaign execution creative rotation spend pacing and real-time performance response
• Ensure campaigns are set up accurately trafficking is clean and buys are executing against plan quality control across all live campaigns
• Drive media excellence through platform best practices and GroupM/WPP tools and capabilities
• Manage concurrent campaigns across multiple release phases without sacrificing accuracy or performance accountability

Reporting & Stakeholder Communication

• Build trusted relationships with WPP Media and LAIKA stakeholders; serve as the senior paid social voice in client-facing performance conversations
• Communicate campaign performance optimization decisions and strategic recommendations through regular reporting and stakeholder presentations
• Contribute to campaign post-mortems and strategic reviews across each release window; translate learnings into forward strategy

Qualifications :

Required

• Studio Entertainment experience specifically theatrical release campaigns including trailer launches and film releases. Non-negotiable.
• 68 years of paid social experience with at least 2 years at the Associate Director level or equivalent
• Deep hands-on platform expertise across Meta (Facebook/Instagram) TikTok and YouTube campaign setup audience strategy creative optimization and measurement
• Demonstrated ability to manage campaigns against tight theatrical release timelines you understand the urgency of a trailer drop and an opening weekend
• Experience working within an embedded agency or client-side model; comfortable collaborating across paid social programmatic and search teams
• Strong client-facing communication skills; proven ability to present strategy and performance clearly to senior stakeholders
• Ability to work fast and independently under pressure without sacrificing quality or accuracy

Preferred

• Animation family film or independent studio campaign experience
• Familiarity with WPP/GroupM ecosystem tools and working model
• West Coast based or deep experience working Pacific time zone hours
• Experience managing or developing junior paid social practitioners
• Background in managing multi-film or tentpole release portfolios simultaneously

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract