Associate Director, Omnichannel Advanced Analytics

Legend Biotech is a global biotechnology company dedicated to treating and one day curing life-threatening diseases. Headquartered in Bridgewater New Jersey we are advancing the next generation of cell therapy through a portfolio of innovative technologies including autologous allogeneic and in vivo cell therapy approaches. Our research spans chimeric antigen receptor T-cell (CAR-T) T-cell receptor (TCR-T) natural killer (NK) cell-based therapies and other emerging platforms designed to transform the treatment of serious diseases. From our global network of research and development sites we are committed to discovering and developing safe effective and cutting-edge therapies for patients worldwide.

Legend Biotech entered into a global collaboration agreement with Johnson & Johnson to jointly develop and commercialize CARVYKTI (ciltacabtagene autoleucel; cilta-cel). Through this strategic partnership we combine complementary expertise and capabilities to advance innovative immunotherapies for patients living with multiple myeloma.

Legend Biotech is seeking an Associate Director Omnichannel Advanced Analytics as part of the Insights & Analytics team based in Bridgewater NJ.

Role Overview

The Associate Director (AD) Omnichannel Advanced Analytics is a senior analytics leader responsible for driving insight generation and performance measurement across nonpersonal promotion (NPP) and omnichannel engagement. This role builds a rigorous scalable understanding of which digital and nonpersonal tactics work for whom and whyenabling datadriven optimization of channel strategy content orchestration and investment across the customer journey.

The AD partners closely with Commercial Marketing Field Operations and IT to translate complex data into actionable insights influence strategic decisionmaking and embed advanced analytics into omnichannel planning and execution. This role also provides people leadership and thought leadership within the broader Insights & Analytics organization.

Key Responsibilities

• Own and evolve the omnichannel analytics roadmap for NPP including measurement frameworks KPI definitions testandlearn approaches and standardized performance readouts aligned to brand and marketing decision cycles.
• Establish clear success metrics and accountability for nonpersonal and digital engagement ensuring consistency across brands channels and customer segments.
• Serve as the subjectmatter expert on omnichannel and NPP measurement advising senior Commercial and Marketing leaders on performance interpretation and optimization opportunities.
• Quantify the effectiveness and impact of NPP tactics including but not limited to email web journeys paid media webinars/virtual programs reptriggered digital and other nonpersonal touchpoints.
• Assess channel contribution and interaction effects across the customer journey supporting smarter investment allocation and engagement sequencing.
• Design and execute testandlearn initiatives to evaluate new tactics content strategies and orchestration approaches.
• Develop and operationalize advanced analytic assets that enable smarter more personalized engagement including:
• Customer segmentation and audience prioritization models
• Response and propensity models (e.g. engagement likelihood nextbestaction or nextstep likelihood)
• Content and channel optimization models (what message works where and when)
• Journey analytics including pathing analysis dropoff identification and sequencing optimization.
• Translate advanced analytics outputs into clear actionable recommendations for nontechnical stakeholders.
• Partner closely with Commercial Brand Marketing Digital Field Operations and Market Research teams to align analytics priorities with business objectives and omnichannel strategy.
• Collaborate with IT Data Engineering and platform teams to ensure scalable compliant and reliable data pipelines analytic environments and reporting solutions that support omnichannel use cases.
• Contribute to the broader Insights & Analytics leadership team by shaping standards best practices and longterm capability building in advanced analytics and omnichannel measurement.
• Lead the development of executiveready performance readouts insights summaries and recommendations for senior leadership.
• The Associate Director will work independently to make decisions related to technical direction methodologies approaches on how to address key business questions. Strong collaboration with cross functional teams and robust alignment with Manager will be needed in the identification of Key Business Questions and priorities

Requirements

• Masters degree(preferred) orbachelors degree in business Analytics Economics Data Science or related field; advanced degree preferred.
• 812 years of experience in pharmaceutical or life sciences analytics with strong focus on omnichannel digital and nonpersonal promotion (NPP) measurement.
• Demonstrated experience at the Associate Director or equivalent level owning analytics products dashboards or performance frameworks used by senior leadership and commercial teams.
• Proven expertise in omnichannel and digital engagement analytics including email web media virtual programs CRMtriggered digital and crosschannel orchestration.
• Strong understanding of omnichannel measurement and optimization approaches including segmentation engagement and response modeling journey analytics and channel effectiveness assessment.
• Deep knowledge of commercial pharmaceutical data (sales claims CRM engagement media market research) and KPI frameworks.
• Strong leadership and communication skills with the ability to translate complex analyses into clear decisionready insights for executive audiences.
• Proven crossfunctional collaborator with experience partnering closely with Commercial Marketing Digital Sales Operations IT and Data Engineering.
• Experience enabling AI and advancedanalytics outputs (e.g. segmentation propensity scores nextbestaction) through reporting and insight tools in partnership with Advanced Analytics teams.
• Demonstrated ability to automate reporting scale selfservice analytics and improve speedtoinsight while maintaining data quality and governance.

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Please note: These benefits are offered exclusively to permanent full-time employees. Contractors are not eligible for benefits through Legend Biotech.

Work Authorization & Employment Eligibility

Applicants must be authorized to work in the United States. As part of our commitment to maintaining a lawful workforce and ensuring compliance with federal employment regulations we participate in the E-Verify program. If you are selected for employment you will be required to complete the Form I-9 process and your employment eligibility will be verified through E-Verify in accordance with applicable federal law. We are committed to providing a fair transparent and welcoming hiring experience for all candidates.

EEO Statement

It is the policy of Legend Biotech to provide equal employment opportunities without regard to actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth related medical conditions and lactation) gender identity or gender expression (including transgender status) sexual orientation marital status military service and veteran status disability genetic information or any other protected characteristic under applicable federal state or local laws or ordinances.

Employment is at-will and may be terminated at any time with or without cause or notice by the employee or the company.