Associate Director of Insights & Optimization

Position responsibilities:

• Enterprise Analytics Strategy:Define the firms overarching measurement frameworkestablishinghigh-value KPIs that link Marketing & Client Development activities to firm-wide growth and practice revenue.

• Democratized Dashboard Strategy:Lead the vision and architectural build of a democratized dashboard ecosystem ensuring that self-service data tools are intuitive accessible and designed to empower MCD stakeholders with real-time actionable insights.

• Audience Architecture & Governance:Lead the strategy for audience segmentation and lifecycle modeling ensuring the firm has a unified governed approach to how we define and target clients.

• Executive Data Storytelling:Act as the primary MCD Data SME for leadership translating complex analytical findings into clear high-impact narratives that inform strategic pivots.

• Team & Resource Leadership:Direct a team of analysts and oversee the offshore delivery model ensuring high-velocity reporting output without sacrificing strategic depth.

• Cross-Functional Alignment:Partner across teams to align their specific goals with the firms central data-backed frameworks.

• Optimization Framework Development:Architect the Optimization Guidance modelestablishingthe process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.

• Data Stewardship & Ethics:Oversee the integrity of the MCD data ecosystem ensuring compliance with firm-wide standards while maximizing the utility of data.

• MarTechRoadmap Integration:Serve as a key stakeholder in the evolution of the firms data lake and BI tools (e.g. TableauPowerBI CRM analytics) ensuring the stack supports advanced attribution.

• Impact Reporting:Own the delivery of enmasse and bespoke reportingdemonstratingthe holistic impact of the MCD organization on the firms market position and pipeline.

• People Leader:

• Serve as direct supervisor and mentor to direct reports

• Provide day-to-day supervision of direct reports ensure compliance with assigned workhoursandmonitor forcompliance with all firm and department policies. Manage staffing coveragereviewand process time logs/time off requests

• Support business professional development and continued educational opportunities

• In collaboration with immediate supervisor and central HRparticipatein hiring performance appraisals counselingterminationand other employee lifecycle events

• All other duties as assigned or

Skills and experience:

:

• After orientation at Cooley LLP exhibitproficiencyin the Microsoft Office suiteiManageand other firm applications

• Ability to work extended and/or weekend hours as

• Ability to travel as

• 8 years of applicable experience in the field(e.g.marketing or business development preferably with an emphasis workingin a strategy transformation or growthfunction)with 4years management experience(some at the senior level preferred)

• Hands-on experience in audience segmentation strategy and creation including advanced reporting querying and cross-filter logic in CRM MAP and orchestration technologies

• Basic to advanced data manipulationanalysisand visualization skills (e.g.advanced Excel skills SQLPowerBI)

• Ability to deliver business-focused insights and data storytelling toxFunctionalstakeholders

• Bachelors Degree

Preferred:

• Prior legal industryexperience

Competencies:

• Entrepreneurial by nature

• Excellent attention to detail

• Approaches tasks through a lens of quality and consistency

• Approaches tasks through a digital first lens

• Exceptional interpersonal and communication skills with ability tofacilitateand solve problems

• Ability to organize prioritize and coordinate multiple activities often under tight timelines

• Takes a consultative approach to set goals drive projects and achieve outcomes

• Strong judgment

• Team-player with collaborative spirit

• Unwavering ability to handle andmaintainconfidentialityregarding firm information projectsclient data

• High levelof professionalismat all times

• Demonstrated ability to lead through influence and develop talent

• Proactive analytical mindset

• Effective presentation skills