Associate Director Media OBU

Career Category

Job Description

In this role you will support the planning execution and optimization of Amgens U.S. commercial media strategy with responsibility across Digital Addressable Video TV Search and Point of Care channels within both HCP and DTC landscapes. You will translate brand and business objectives into integrated media plans and ensure strong execution across activation operations and performance optimization.

You will bring strong working expertise across the modern media ecosystem with a clear understanding of how channels work together across the customer journey to drive commercial outcomes. You will manage daytoday media execution including activation workflows trafficking tagging and tracking and partner closely with agency teams to ensure accuracy consistency and scalability across campaigns.

You will work in close partnership with analytics technology and agency teams to support measurement frameworks ensuring media is measurable by design and enabling performance optimization and reporting at the brand level.

As a key member of the media leadership team you will manage agency relationships at the brand or portfolio level support alignment with platform partners and collaborate with Brand Medical Legal and crossfunctional stakeholders to ensure compliant and effective execution. This role contributes to advancing Amgens media capabilities by applying enterprise standards identifying optimization opportunities and supporting testandlearn initiatives that can scale across the portfolio.

Responsibilities include:

• Support the execution of media strategy across Digital Addressable Video TV Search and Point of Care channels for both HCP and DTC audiences ensuring alignment to brand and enterprise objectives.

• Serve as a media subjectmatter expert at the brand or portfolio level advising stakeholders on channel roles audience strategy investment mix and optimization across the customer journey.

• Manage daytoday media activation and operations including trafficking tagging tracking and quality control ensuring accurate and timely execution across all assigned campaigns.

• Apply and reinforce enterprise media platform and operational standards (e.g. DCM Prisma MediaTools Guidelines) ensuring consistency compliance and data integrity in execution.

• Partner closely with Analytics and Technology teams to implement measurement frameworks tagging standards and tracking methodologies that enable performance reporting and optimization.

• Manage brandlevel agency relationships setting clear expectations for execution quality measurement rigor and operational discipline across planning buying and reporting.

• Support coordination with media platform partners staying informed on platform capabilities policy updates and compliance considerations relevant to pharmaceutical marketing.

• Enable effective crossfunctional collaboration with Brand Medical Corporate Communications Legal Technology and Analytics teams to ensure seamless compliant execution.

• Identify and support testandlearn initiatives including piloting new channels platforms data solutions or activation models.

• Evaluate pilot results and performance insights providing recommendations to inform enterpriselevel scaling decisions.

• Drive continuous improvement by applying learnings from campaign performance pilots and evolving media best practices.

• Ensure all media activity is executed in compliance with regulatory privacy and security requirements escalating risks or issues as appropriate.

• Travel: Up to 20% domestic travel annually to visit agency partners and Amgen headquarters (Thousand Oaks).

What we expect of you

We are all different yet we all use our unique contributions to serve patients. The professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

• Doctorate degree and 3 years of media and/or marketing experience OR

• Masters degree and 5 years of media and/or marketing experience OR

• Bachelors degree and 7 years of media and/or marketing experience OR

• Associates degree and 12 years of media and/or marketing experience OR

• High school diploma / GED and 14 years of media and/or marketing experience

Preferred Qualifications:

• 7 years of experience in paid media/marketing with a focus on planning buying execution and measurement

• Technical competencies: expert in media targeting and segmentation (consumer and HCP) multi-channel media plan development omnichannel orchestration and journey planning and execution media measurement and optimization agency leadership

• Experienced leader of teams both internal and external

• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms

• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.

• Strong ability in both leading cross-functional teams and in being a member of a cross-functional team

• Skilled communication effectiveness: the ability to effectively engage connect and influence senior leadership and marketing organizations

• Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans

• Desire and ability to find opportunities to work smarter and more efficiently and implement with excellence

• Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills

• Comfortable with inspiring change and navigating internal and external impact accordingly

• Preferred experience working within media agencies

What you can expect of us

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts

• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range