Associate Director, Marketing Technology

Gibson Dunn is a leading global law firm advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter however complex or high-stakes. The firms work is distinguished by a unique combination of precision and vision.

Based in New York the Associate Director Marketing Technology will architect and lead a best-in-class global marketing technology function for Gibson Dunn. This leader will leverage AI automation and analytics to modernize marketing operations and power client engagement business development and brand growth. Combining strategic vision technical fluency and operational discipline the Associate Director Marketing Technology will transform how Gibson Dunn connects with clients through insight-driven marketing.

Responsibilities include:

Marketing Technology & Strategy Governance

• Define and execute a global martech roadmap that aligns with firmwide business goals marketing strategy and client engagement priorities.
• Lead platform evaluation selection and implementationfrom initial recommendation through ongoing optimization and governance.
• Oversee all marketing systems (CRM CMS marketing automation analytics email social digital asset management) to ensure integration reliability and data integrity.
• Partner with IT and digital teams to connect martech platforms with firmwide systems (e.g. CRM Foundation Finance HR CMS).

Digital Transformation & Innovation Leadership

• Champion the firms innovation agenda introducing AI-powered and data-driven solutions that enhance marketing productivity and client experience.
• Collaborate with executive stakeholders to operationalize new technologies through structured pilot programs and change-management plans.

Campaign Activation Automation & Personalization

• Activate multi-channel marketing campaigns through automation personalization and advanced segmentation.
• Drive adoption of marketing automation tools to improve efficiency and consistency across regions and practices.
• Ensure all campaign activity aligns with brand standards data compliance and firmwide business priorities.

• Oversee complex multi-stakeholder martech initiatives from concept through delivery managing scope timelines budgets and outcomes.
• Establish repeatable workflows governance frameworks and KPI dashboards to monitor adoption efficiency and ROI.
• Institutionalize best practices for project intake prioritization and cross-functional resource allocation.
• Implement structured project management methodologies (e.g. Agile Waterfall or hybrid) suited to the firms operating model.
• Coordinate with IT vendors and business sponsors to ensure successful delivery risk mitigation and stakeholder satisfaction.

• Establish frameworks for performance tracking reporting and visualization leveraging Power BI Tableau GA4 or similar tools.
• Define and implement measurement programs to demonstrate ROI and guide continuous optimization across the Client Experience & Communications organization.
• Lead data-driven decision-making across team and executive stakeholders demonstrating and cultivating best practices at all levels.

Compliance Data Quality & Privacy

• Establish and govern adherence to data quality privacy and compliance standards.
• Ensure all martech operations meet global data protection laws (GDPR CCPA etc.) and firm risk management protocols.
• Champion firm-wide data stewardship.

Innovation & Emerging Technology

• Identify and evaluate emerging toolsincluding AI-assisted marketing predictive analytics personalization engines and client intelligence platformsto enhance efficiency and engagement.
• Develop pilot and scale AI use cases for Client Experience & Communications team.
• Stay ahead of evolving technologies and trends to maintain a modern digital ecosystem.

Vendor Management & Operational Excellence

• Evaluate negotiate and manage relationships with martech and analytics vendors agencies and technology partners.
• Lead RFP processes for new and enhanced platforms ensuring value innovation and alignment with firm goals.
• Manage budgets and operational processes for global martech initiatives.

Leadership & Collaboration

• Build scalable global martech team mentoring specialists and fostering a culture of innovation accountability and continuous improvement promoting growth and retention.
• Partner closely with business development digital and IT teams to design and deliver end-to-end campaign creation management and measurement.
• Communicate effectively with senior partners and executives translating technical concepts into business outcomes.

Qualifications:

• MarTech Architecture Expertise Deep knowledge of CRM (InterAction) CMS (WordPress) and marketing automation platforms (Vuture Marketo HubSpot Pardot Salesforce Marketing or similar).
• Data Quality Integration & Analytics Skilled at establishing and maintaining data quality; experienced with APIs data ecosystems and analytics tools (Power BI Tableau GA4).
• Governance & Compliance Strong understanding of global data privacy security and compliance standards (GDPR CCPA).
• Vendor & Budget Management Proven ability to evaluate negotiate and manage vendors RFPs and technology budgets.
• Project & Change Management Track record of leading complex implementations and driving adoption across partnership-based organizations.
• Cross-Functional Collaboration Adept at partnering with IT communications and business partners to align technology and business goals.
• Leadership & Team Development Demonstrated ability to recruit mentor and manage high-performing technical teams across regions.
• Innovation Mindset Forward-looking leader with awareness of emerging tools (AI predictive analytics personalization engines) and their practical application in professional services.
• Global & Cultural Awareness Experience managing technology operations across multiple regions languages and markets.

Experience:

• 15 years leading marketing technology or digital transformation in a global B2B or professional services environment.

Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local law.

Compensation & Benefits:

The annual compensation range for this position is $250000 - $275000. The salary offered within this range will depend upon qualifications and other operational considerations.

Benefits offered for this position include health care; retirement benefits; paid days off including sick time and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary performance-based bonuses.

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Gibson Dunn is committed to ensuring equal employment opportunities for all qualified applicants including individuals with disabilities. We strive to ensure an inclusive and accessible hiring experience. The Firm will provide reasonable accommodations to qualified individuals with disabilities to enable participation in the application and recruitment process unless doing so would impose an undue hardship in accordance with applicable laws and regulations.

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