Associate Director, HCP Marketing Spasticity

Purpose

As a strategic marketing leader you will shape how HCPs experience and connect with the brand across the full journeyfrom insight to engagement to action. You will lead the U.S. development of all HCP compelling value propositions positioning and creative strategies that make a meaningful difference for patients and drive measurable business impact.  Serving as a trusted subject-matter expert on the Brand Team you will translate consumer clinical and financial insights into clear differentiated and executable marketing strategies across products indications and channels.

Responsibilities

• Listen to insights and feedback from the sales team and lead the development of the Integrated Sales Aid (ISA).
• Create and execute a new campaign launch in the first six months.
• Lead consumer journey strategy identifying opportunities to create more relevant seamless and impactful brand experiences.
• Develop differentiated value propositions positioning segmentation and creative platforms that strengthen brand relevance and competitive advantage.
• Partner with business leaders to build and execute integrated marketing plans that deliver patient market and financial results.
• Drive annual and long-range business planning ensuring marketing priorities align with enterprise strategy and growth objectives.
• Turn consumer market clinical and financial insights into bold practical strategies that teams can activate with confidence.
• Build high-performing partnerships with agencies vendors and other external collaborators.
• Influence senior stakeholders and work cross-functionally with teams such as Commercial Medical Finance Customer Engagement Market Access Analytics and Sales to deliver strong business outcomes.
• Own and monitor the product P&L using strong financial discipline to prioritize investments manage trade-offs and maximize return.
• Accelerate brand growth by increasing penetration market share awareness and consumer engagement.
• Lead the development of next-generation products enhancements and experiences informed by unmet needs and the patient journey.
• Direct complex marketing initiatives from strategy through execution ensuring plans campaigns and deliverables are delivered on time and with excellence.
• Simplify the story take complex ideas or strategies and boil them down to understandable action.

Qualifications :

Required

• Bachelors degree required.
• Demonstrated marketing experience with progressively increasing responsibility and strong capability across core marketing disciplines.
• Proven ability to develop and execute strategies that deliver measurable business results.
• Strong understanding of consumer insights segmentation positioning brand strategy and integrated marketing.
• Financial acumen including experience with budgeting forecasting and P&L management.
• Experience leading teams agencies and cross-functional initiatives in a fast-paced environment.
• Exceptional communication storytelling and influencing skills with the ability to engage stakeholders at all levels.
• Strong strategic thinking paired with a practical action-oriented approach to execution.

Preferred

• Previous cross-franchise cross-channel or portfolio marketing experience.
• Experience developing consumer-focused products services or end-to-end customer experiences.
• Experience in a highly regulated industry such as biopharmaceuticals healthcare or medical devices.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future. 
• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time